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EIT Food & Consumer Trust

Read our Trust Report 2020 & 2021

EIT Food Trust Report

In January 2021, EIT Food launched the first Trust Report. The reports feature the latest data from the EIT Food TrustTracker® which surveys approximately 20,000 consumers annually from 18 European countries to measure their trust in the food system and confidence in food products since the first survey in 2018. Learn more about the key findings from the reports below:

Trust Report 2021

Trust Report 2020

Partner projects on consumer trust

The TrustTracker® project is linked to other EIT Food projects on consumer trust:

Related Projects


2018 > 2023
Insights used to enhance consumer trust in the food value chain.
Europe’s central hub for consumer insights on agrifood topics.
EIT Food presents GROW, a project that gives farmers an active voice and makes them leaders in shaping a sustainable and resilient food system.