We will target all actors in the supply chain, however particular attention will be focused on consumers, concerning the volume of food which is needlessly wasted. We will increase awareness of the role that consumers and supply chain actors can play in combatting the problem and encourage action to significantly reduce waste throughout the food supply chain.
Don’t be a food waster
The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with the ultimate goal of reducing food waste at all levels in the food system.
Related projects
EATrends & food fashion week
EATrends and food fashion week is raising awareness of the key trends that are shaping food innovation today, and empowering people to influence the way they eat.
Future of Food Conference
Bringing together policymakers and key stakeholders to discuss future trends and priorities in food innovation in Europe.
The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products
The demand for vegan and vegetarian food products including alternatives to meat, milk, or eggs, has expanded considerably during recent years in Europe.
Related articles
NewsEIT Food celebrates sustainable aquaculture innovations to address UN SDGs at Showcase event
EIT Food hosted an Aquacultue Showcase event to present activities that are helping the aquaculture sector to become more sustainable and efficient while addressing several of the United Nations' Sustainable....
Gen Z demand overhaul of food system to protect the planet
Young people across Europe are demanding EU wide changes to transform the food system to be more sustainable, including promoting regenerative agriculture, defining uniform nutrition and labelling guidelines, and making....