We will target all actors in the supply chain, however particular attention will be focused on consumers, concerning the volume of food which is needlessly wasted. We will increase awareness of the role that consumers and supply chain actors can play in combatting the problem and encourage action to significantly reduce waste throughout the food supply chain.
Don’t be a food waster
The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with the ultimate goal of reducing food waste at all levels in the food system.
Related projects
Cultivating Engagement: a citizen participation forum on vertical farming
This project puts citizens at the centre of shaping high-tech innovations in food production to become healthier and more sustainable.
‘SEE & EAT’: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets 2020
Healthy eating in childhood tracks into adulthood, so promoting dietary variety should begin early.
EIT Cross-KIC contributes to New European Bauhaus (NEB) Initiative from the European Commission
EIT Food Community will be part of projects that address urban food challenges and include local governance
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