We will target all actors in the supply chain, however particular attention will be focused on consumers, concerning the volume of food which is needlessly wasted. We will increase awareness of the role that consumers and supply chain actors can play in combatting the problem and encourage action to significantly reduce waste throughout the food supply chain.
Don’t be a food waster
The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with the ultimate goal of reducing food waste at all levels in the food system.
Research has shown that consumers do not understand or trust in the food industry. This is thought to be driven by the gap between what consumers want and what the food industry provides.
This project tests the acceptability of novel healthy processed meat products incorporating plant-based ingredients among European consumers.
Increasing consumer trust in the food system inspiring citizens to become change agents as amateur scientists.
EIT Food partners with European Carbon+ Farming Coalition to accelerate decarbonisation of food systems
EIT Food, the world's largest food innovation ecosystem, supported by the European Institute of Innovation and Technology (EIT), has today announced its involvement in the new European Carbon+ Farming....
Innovative market platforms, like Get Wasted and Circado, aim to solve food waste by giving food surpluses, residual flows and waste streams a market value.