We will target all actors in the supply chain, however particular attention will be focused on consumers, concerning the volume of food which is needlessly wasted. We will increase awareness of the role that consumers and supply chain actors can play in combatting the problem and encourage action to significantly reduce waste throughout the food supply chain.
Don’t be a food waster
The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with the ultimate goal of reducing food waste at all levels in the food system.
Related projects
Cook Clever: a gamified solution to tackle household food waste habits
Households contribute to 53% of total food waste produced.
EIT FoodScienceClass
The EIT FoodScienceClass aims to bring students closer to food systems by helping them understand the role of food production and technology in food safety and security.
The #AnnualFoodAgenda
The #AnnualFoodAgenda encourages consumers to think about the food they eat, increasing their knowledge of the entire value chain, and linking healthy diets to an active and healthy lifestyle, as well as to a healthier planet.
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