We will target all actors in the supply chain, however particular attention will be focused on consumers, concerning the volume of food which is needlessly wasted. We will increase awareness of the role that consumers and supply chain actors can play in combatting the problem and encourage action to significantly reduce waste throughout the food supply chain.

Don’t be a food waster
The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with the ultimate goal of reducing food waste at all levels in the food system.
Related projects

EATrends & food fashion week
EATrends and food fashion week is raising awareness of the key trends that are shaping food innovation today, and empowering people to influence the way they eat.

Towards a smarter shopping list
The aim of the project will be to develop an interactive platform for families with children from different countries where they will have the opportunity to receive information and advice about how to improve their food habits and choices .

EIT FoodScienceClass
The EIT FoodScienceClass is a collaborative project that aims to bring students closer to food systems by helping them understand the role of food production and technology in food safety and security.
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