We will target all actors in the supply chain, however particular attention will be focused on consumers, concerning the volume of food which is needlessly wasted. We will increase awareness of the role that consumers and supply chain actors can play in combatting the problem and encourage action to significantly reduce waste throughout the food supply chain.
Don’t be a food waster
The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with the ultimate goal of reducing food waste at all levels in the food system.
FoodAmbassadors is a project that aims to engage food and health Influencers in order to co-create science-based content for their community.
The Zero Plastic Hero campaign was organised on Facebook over the course of a month to inform and inspire consumers about plastic waste. We shared tips on reducing plastic waste, introduced consumers to sustainable products and collaborated with ambassadors that are experts on the topic.
The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry.
EIT Food participated in a three-day event the EU Agro-Trade Platform, implemented as part of the European Agricultural Forum.
To reduce how much food is being wasted, the EIT Food supported start-up Wasteless developed a smart algorithm that allows the application of dynamic pricing markdowns based on expiry....