We will target all actors in the supply chain, however particular attention will be focused on consumers, concerning the volume of food which is needlessly wasted. We will increase awareness of the role that consumers and supply chain actors can play in combatting the problem and encourage action to significantly reduce waste throughout the food supply chain.
Don’t be a food waster
The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with the ultimate goal of reducing food waste at all levels in the food system.
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