The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Don’t be a food waster

Don’t be a food waster

The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with the ultimate goal of reducing food waste at all levels in the food system.

We will target all actors in the supply chain, however particular attention will be focused on consumers, concerning the volume of food which is needlessly wasted. We will increase awareness of the role that consumers and supply chain actors can play in combatting the problem and encourage action to significantly reduce waste throughout the food supply chain.

Partners

The following partners are involved in the project

EUFIC
KU LEUVEN
Technical University of Munich
University of Reading

Project Lead

Liesbet Vranken
Institution

KULeuven

Related projects

The EIT Food School Network: Integrating solutions to improve eating habits and reduce food wastage 2020

The EIT Food School Network: Integrating solutions to improve eating habits and reduce food wastage 2020

The EIT Food School Network is a collaboration working towards improving dietary choices and reducing food wastage in preschool, primary school and secondary school pupils by bringing together industry,...

How the corona crisis affects consumer behaviour and consumer demand for food products and services

How the corona crisis affects consumer behaviour and consumer demand for food products and services

The project will provide information on how the corona crisis will lead to changes in consumer behaviour, on the extent to which these changes are expected to be enduring beyond...

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims

Consumers often neither understand nor trust health claims on food packages, and so are not able to use them to make informed personal nutrition choices. One reason for this is...

Related articles

EIT Food Accelerator Network: Fourteen finalists of the 2020 programme announced

EIT Food Accelerator Network: Fourteen finalists of the 2020 programme announced

29 October 2020

The EIT Food Accelerator Network (EIT FAN) announced the selection of the fourteen finalists of its 2020 programme. The finalists are invited to compete for three financial prizes, consisting of EUR 100,000....

How can we all fight childhood obesity?

How can we all fight childhood obesity?

27 October 2020

In the past 40 years, childhood obesity has become one of our most serious public health challenges, and a recognised problem in every country in the world.