- In 2022, sustainability in the food system will be driven by corporations, due to their need to maintain land and soil health, and also their desire to move with trends. Consumers will then shift to more sustainable choices because of the availability of new products on the market. Sustainable solutions adopted by companies are likely to be a mix of new technologies as well as choosing better, more environmentally conscious ingredients.
- There has been a lot of investment in aquaculture recently, for instance a big increase in the number of startups and innovations which use seaweed. Therefore we are likely to see lots of ingredients sourced from aquaculture being introduced into mainstream products in 2022.
- The alternative protein market will continue to grow. However there is a recognition of the need to develop sustainable products which have the same taste, smell and texture as meat, and can be cooked in the same way as meat in order to appeal to consumers. Cell-based meat, grown in a lab rather than in a field, is an emerging trend in this area, and the technology has been attracting huge investments including from large meat companies.
- We are likely to see growth in the number of functional food brands available to consumers which support sleep and eye health in 2022. This is very much driven by continued consumer awareness about the role of food in health.
Listen to the latest Food Fight episodes
Welcome to a new Season of the Food Fight podcast! In this episode, our host Matt Eastland welcomes farmer and influencer Will Young. Will, known for his adventures on Love Island and the popular TikTok account @FarmerWill, discusses the shortage of young people choosing farming as a career and the importance of encouraging more young farmers. He shares his experiences as a sheep farmer in Buckinghamshire and how he uses his platform to educate others about farm life. Tune in to hear why Will believes farming is a vital profession for the future.
In this mini episode of the Food Fight Podcast, Julius Rono, project manager at SNV in Kenya, discusses the efforts being made to improve water and food systems across the globe in preparation for COP28, the United Nations Climate Change Conference. SNV is a global development organisation focused on lifting rural communities out of poverty and building resilience against climate change. Rono highlights the challenges of degraded land and shrinking water sources, emphasising the importance of sustainable management of food and water systems in cooling the earth.
In this mini-episode of the Food Fight Podcast, we talk to Katie McCoshan, Policy and International Engagement Manager at the Food and Land Use Coalition (FOLU). Katie discusses the importance of food systems and how they will be a key topic at COP28, the United Nations Climate Change Conference. FOLU aims to transform food systems by addressing issues of climate change, environment, nutrition, health, and farmer livelihoods.