Our data platform transforms existing CPG data into a series of attributes for which can be used by a search algorithms to enable smart search as defined by GS1 standards. These attributes enable a number of new services around nutrition & health, ranging from personalised product discovery to filtering based on medical condition. The platform is tracking new data points from user intention to behavioural aspects. All CPG product data is enhanced through the addition of product health characteristics which creates new reference points to understand product reformulation or activation points.
Partner in the following EIT Food projects
The aim of this project is to develop a ‘prosumerist’ digital toolkit– informed by research in linguistics, information design, nutritional science and behavioural economics—to gather information that will help manufacturers and marketers communicate more effectively about the health benefits of food and help consumers make more informed choices
Are you ready to bring your ideas for a sustainable food supply chain to life? Following the success of last year’s Winter School, Queen’s University Belfast, Technical University of Munich and University of Cambridge will come together to host an EIT Food Entrepreneurship Summer School this September in Belfast