Policy Acceptance: A Ban on Meat Advertising

Understanding consumer perceptions is vital for designing effective and sustainable food policy. Public acceptance determines whether a policy is supported, resisted or ignored, making it crucial for building legitimacy and long-term impact.

The Policy Acceptance: A Ban on Meat Advertising report introduces new methodologies for measuring policy acceptance, using a meat advertising policy as a case study. Focusing on a proposed ban on factory-farmed meat advertisements on municipal billboards, it demonstrates how citizens weigh fairness, effectiveness and trust when forming their views. The findings reveal that while many would accept or tolerate such a measure, doubts about effectiveness and concern for farmers highlight the importance of transparent communication and evidence of impact.

Providing a practical framework to analyse and apply consumer insights, the report supports organisations to anticipate resistance, improve communication strategies and design more robust and publicly supported policies.

If you would like to know more about the consumer perceptions highlighted in this work, how they may affect your organisation, and what challenges and opportunities they present, please get in touch via co@eitfood.eu.

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