Our Trust Initiatives 2022
Our trust initiatives in animal welfare, innovative technologies, future foods, education and understanding health claims and sustainability / sustainable packaging.
1. Animal Welfare
Organisation |
Country |
Trust Initiative |
AOP Italia Zootecnica |
Italy |
Developing a definition of environmental, social and economic sustainability of beef farms to be recognised at EU level that is shared by the livestock sector and animal welfare and environmental organisations. |
Armenta Benessi |
Finland |
#1 Understanding farmers' perspectives on how farm animal welfare certification is communicated to consumers. |
#2 Understanding consumers' preferences on how farm animal welfare certification is communicated. |
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Waitrose/SRUC |
UK |
Understanding consumers' attitudes towards emotional well-being in farm animals and how it can be measured and developing educational materials for consumers. |
2. Innovative Technologies
Organisation |
Country |
Trust Initiative |
Connecting Food |
UK |
Designing demonstrations for consumers about how blockchain technology can be used to verify information on food origin and production in supermarkets and in restaurants/canteens. |
Mimica |
UK |
Understanding consumers' attitudes towards the use of innovative caps on packaging to show whether the food has been stored at the correct temperature. |
Walkers Shortbread |
UK |
Understanding consumers' attitudes towards recyclable or compostable packaging and the use of QR codes to provide product information. |
3. Future Foods
Organisation |
Country |
Trust Initiative |
Fucibo |
Italy |
Developing effective educational strategies towards consumer acceptance of insect-based foods. |
Universidad Autonoma Madrid (UAM) |
Spain |
#1 Workshop exploring how insect protein can be used in foods. #2 Workshop demystifying Food Labels. |
4. Education and healthier diets
Organisation |
Country |
Trust Initiative |
DouxMatok |
Israel |
#1 Understanding how sugar reduction claims influence consumer trust. |
#2 Understanding consumers taste experiences of full sugar and reduced sugar chocolate products and how this affects trust in reduced sugar products. |
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Grupo An |
Spain |
#1 Storytelling to educate children about food labelling |
#2 Using virtual reality videos about farming to show children how food is grown. |
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Health Plus Foundation |
Poland |
Workshops on building trust in food for older people. |
KIGS (National Institute of Silver Economy) |
Poland |
Facilitating an informed debate on the health of older people and healthy eating habits |
Maspex |
Poland |
#1 Workshop for primary school children on building trust and confidence in the food chain. #2 Workshop for high school children on building trust and confidence in the food chain. |
Sacred Heart Pre-School in Henley-on-Thames, Oxfordshire |
UK |
Practical education to young children and their families, growing, preparing and eating foods, food deliveries, visiting local farms and understanding what healthy diets include. |
Szkoła na widelcu Foundation (University of Warsaw) |
Poland |
Workshop for school children and teenagers on building trust in the food chain, understanding food-related waste and ecological issues. |
Universidad Autonoma Madrid (UAM) |
Spain |
#1 Workshop exploring how insect protein can be used in foods. #2 Workshop demystifying Food Labels. |
Waitrose/SRUC |
UK |
Understanding consumers' attitudes towards emotional well-being in farm animals and how it can be measured and developing educational materials for consumers. |
5. Sustainability / Sustainable Packaging
Organisation |
Country |
Trust Initiative |
Blue Collar |
UK |
Introducing recycling opportunities at outdoor food markets |
Il Gigante |
Italy |
#1 Developing effective strategies to better communicate nutritional issues in the context of supermarket's own labelling. |
#2 Developing effective strategies to better communicate issues of food safety, sustainability and pollution in the production of farmed fish vs wild fish. |
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McDonald's |
UK |
Understanding consumers' attitudes towards introducing plant-based products |
Mimica |
UK |
Understanding consumers' attitudes towards the use of innovative caps on packaging to show whether the food has been stored at the correct temperature. |
Walkers Shortbread |
UK |
Understanding consumers' attitudes towards recyclable or compostable packaging and the use of QR codes to provide product information. |
Previously: The Taste The Trust Community
In 2020 and 2021 the project hosted and monitored The Taste The Trust Facebook group. A safe community to share ideas and information about our trust in the food we eat and the food supply chain.
We had various posts, activities, and topics to stimulate discussion. As well as collaborations with food companies and organisations to help influence suppliers to increase our trust in them and their food.
The group was linked to www.foodunfolded.com which shares unbiased information on the latest food and agricultural innovations, as well as the most relevant food topics of today.
In 2022, the emphasis shifted from the Taste The Trust Facebook group to closer collaboration with the Citizen Participation Forum, a platform generated as an EIT Food project, specialising in gathering consumer input on trust in the food chain.