How to build a purpose-driven food company
Matt Eastland is joined by Mark Cuddigan, the CEO of organic baby food brand Ella’s Kitchen, alongside Solveiga Pakštaitė, the founder of Mimica – a startup fighting food waste with temperature reactive labels. They explain why they put values before profit, and why every food business should be driven by the desire to do good in the world.
| # | Title | Themes | Listen on | Transcript |  | |
|---|---|---|---|---|---|---|
 |
85 |
Making better choices: how to achieve the ideal diet
 | Consumer Behaviour, Health & Nutrition, Learning & Development, Sustainability, Alternative Proteins, Circular Food Systems, Sustainable Agriculture, Sustainable Aquaculture |
| 46:55 | |
 |
84 |
The future of food with EIT Food’s FutureFoodMakers
| Consumer Behaviour, Consumer Trust, Entrepreneurship, Food Loss & Waste, Food Production, Food Safety & Quality, Food Technology, Health & Nutrition, Learning & Development, Sustainability, Circular Food Systems, Sustainable Agriculture |
| 34:00 | |
 |
83 |
Naturally Meaty Meat Alternatives
| Sustainability, Alternative Proteins |
| 47:13 | |
 |
82 |
Spotlight: OneThird on predicting food shelf life
| Digitalisation, Entrepreneurship, Food Loss & Waste, Food Production, Food Safety & Quality, Food Technology, New Product Development, Sustainability, Circular Food Systems |
| 07:14 | |
 |
81 |
UNFSS ‘Good Food For All’ Competition Winners: Part 2
| Entrepreneurship, Food Loss & Waste, Food Production, Food Technology, Health & Nutrition, Sustainability, Alternative Proteins, Circular Food Systems, Sustainable Agriculture |
|
 | 30:10 |
 |
80 |
Spotlight: Pure Algae on sustainable seaweed cultivation and carbon capture
| Sustainable Aquaculture |
|
| 06:58 |
 |
79 |
Tackling food inequality: nourishing the body, nourishing the brain and supporting society
| Health & Nutrition, Targeted Nutrition |
|
| 48:59 |
 |
76 |
Spotlight: Soil Capital on carbon payments for regenerative agriculture
| Food Production, Sustainability, Sustainable Agriculture |
|
| 10:05 |
 |
78 |
Spotlight: SuSea on reducing seafood waste
| Sustainability, Sustainable Aquaculture |
|
| 07:58 |
 |
77 |
Food loss in farming: the invisible threat to sustainability
| Food Loss & Waste, Sustainability, Circular Food Systems, Sustainable Agriculture |
|
| 46:15 |
 |
75 |
Using tech to farm better: how new technology is speeding up the transition to sustainable, regenerative agriculture
| Digitalisation, Sustainability, Digital Traceability, Sustainable Agriculture |
|
| 47:16 |
 |
74 |
Spotlight: Farmforce on improving agriculture value chains
| Sustainability, Digital Traceability, Sustainable Agriculture |
|
| 07:15 |
 |
73 |
Regenerative agriculture: starting out
| Sustainability, Sustainable Agriculture |
|
| 51:23 |
 |
72 |
Spotlight: Marine Feed on sustainable aquaculture solutions for the fish feed industry
| Sustainability, Sustainable Aquaculture |
|
| 08:53 |
 |
71 |
UNFSS ‘Good Food For All’ Competition Winners: Part 1
| Entrepreneurship, Food Production, Food Safety & Quality, Food Technology, Sustainability, Sustainable Agriculture |
|
| 33:03 |
 |
70 |
Spotlight: DryGro on the future of water lentils
| Sustainability, Alternative Proteins, Sustainable Agriculture |
|
| 09:05 |
 |
69 |
Spotlight: Durrow Mills on sprouted flour
| Health & Nutrition, Targeted Nutrition |
|
| 08:13 |
 |
68 |
Spotlight: SatAgro on satellite data
| Sustainability, Digital Traceability |
|
| 08:15 |
 |
67 |
Spotlight: DouxMatok on reducing sugar
| Health & Nutrition, Targeted Nutrition |
|
| 08:53 |
 |
66 |
Spotlight: RootWave on zapping weeds
| Sustainability, Sustainable Agriculture |
|
| 07:54 |
 |
65 |
Addressing gender bias: how to build an equitable food system
| Sustainability |
|
| 50:47 |
 |
64 |
Spotlight: Faromatics on robotic farming
| Sustainability, Sustainable Agriculture |
|
| 07:09 |
 |
63 |
Spotlight: Thor Ice on preserving food quality
| Health & Nutrition |
| 07:35 | |
 |
62 |
Spotlight: Menutech on allergen clarity
| Health & Nutrition |
|
| 07:53 |
 |
58 |
Spotlight: Better Nature on the potential of tempeh
| Health & Nutrition, Alternative Proteins, Targeted Nutrition |
| 09:04 | |
 |
61 |
Spotlight: NutriLeads on health nutrition
| Health & Nutrition, Targeted Nutrition |
|
| 07:37 |
 |
60 |
Spotlight: Essento on snackable insects
| Health & Nutrition, Alternative Proteins, Circular Food Systems, Sustainable Agriculture |
|
| 06:32 |
 |
59 |
Should Nutrition be a fundamental part of Healthcare?
| Health & Nutrition, Targeted Nutrition |
|
| 42:15 |
 |
57 |
Are alternative proteins healthy?
| Health & Nutrition, Alternative Proteins |
|
| 47:56 |
 |
56 |
Spotlight: Probitat on friendly bacteria food designs
| Health & Nutrition, Targeted Nutrition |
|
| 06:59 |
 |
55 |
The Microbiome & Healthy Guts
| Health & Nutrition, Targeted Nutrition |
|
| 45:51 |
 |
54 |
Spotlight: Vegshelf on plant-based food availability
| Health & Nutrition, Circular Food Systems, Digital Traceability, Sustainable Agriculture, Targeted Nutrition |
|
| 06:20 |
 |
53 |
Getting personal with nutrition
| Health & Nutrition, Targeted Nutrition |
| 39:08 | |
 |
52 |
EIT Food: the power of an innovation community
| Entrepreneurship |
| 16:29 | |
 |
51 |
The Big Takeaway Series 2
| Entrepreneurship, Alternative Proteins, Circular Food Systems, Digital Traceability, Sustainable Agriculture, Sustainable Aquaculture, Targeted Nutrition |
| 30:10 | |
 |
50 |
Spotlight: Vaxa on microalgae
| Sustainability, Sustainable Aquaculture |
| 08:13 | |
 |
49 |
Spotlight: ScanTrust on reconnecting with consumers
| Consumer Trust, Digital Traceability |
| 08:23 | |
 |
48 |
Connecting Food on blockchain transparency in the food system
| Digitalisation, Digital Traceability |
| 7:40 | |
 |
47 |
Forecasting the future: the biggest agrifood trends for 2021
| Consumer Behaviour |
| 56:32 | |
 |
46 |
Spotlight: Porphyrio on poultry data management
| Digitalisation, Digital Traceability, Sustainable Agriculture |
| 8:21 | |
 |
45 |
The impact of Covid-19 on consumer food habits and the Agrifood sector
| Consumer Behaviour |
| 36:34 | |
 |
40 |
Spotlight: Eagle Genomics on data science
| Digitalisation, Digital Traceability |
| 9:03 | |
 |
41 |
Childhood nutrition and health: are we doing enough?
| Health & Nutrition, Targeted Nutrition |
| 42:11 | |
 |
42 |
Spotlight: AgriFoodX on plastic alternatives
| Sustainability, Circular Food Systems |
| 8:43 | |
 |
44 |
Spotlight: BeYou on digital health
| Digitalisation, Digital Traceability, Targeted Nutrition |
| 7:54 | |
 |
43 |
Bridging the skills gap
| Learning & Development |
| 47:09 | |
 |
39 |
Spotlight: Freeze-em on insect farming
| New Product Development, Alternative Proteins |
| 6:30 | |
 |
38 |
The journey of an entrepreneur
| Entrepreneurship |
| 49:03 | |
 |
37 |
Spotlight: Trellis on food production efficiency
| Food Production, Digital Traceability |
| 8:09 | |
 |
36 |
Insects in the food system: novelty or necessity?
| New Product Development, Circular Food Systems, Sustainable Agriculture |
| 45:31 | |
 |
35 |
Spotlight: Innovopro on chickpea potential
| Sustainability, Alternative Proteins |
| 7:41 | |
 |
34 |
Has modern farming failed?
| Sustainability, Sustainable Agriculture |
| 44:59 | |
 |
33 |
Spotlight: Tastewise on understanding food trends
| Consumer Behaviour |
| 8:47 | |
 |
32 |
Innovating through adversity
| Entrepreneurship, Targeted Nutrition |
| 47:02 | |
 |
31 |
Spotlight: Orbisk on food waste technology
| Food Loss & Waste, Digital Traceability |
| 9:06 | |
 |
30 |
Does food need to be packaged?
| Sustainability, Circular Food Systems |
| 36:53 | |
 |
29 |
Spotlight: Prolupin on plant proteins
| Sustainability, Alternative Proteins |
| 7:21 | |
 |
28 |
Waste Not, Want Not
| Food Loss & Waste, Circular Food Systems |
| 52:17 | |
 |
27 |
Spotlight: Urban Crop Solutions on vertical farming
| Food Technology, Sustainable Agriculture |
| 6:30 | |
 |
26 |
The most extreme places to grow food
| Food Production, Sustainable Agriculture |
| 45:38 | |
 |
25 |
The Big Takeaway
| Learning & Development, Alternative Proteins, Circular Food Systems, Digital Traceability, Sustainable Agriculture, Sustainable Aquaculture, Targeted Nutrition |
| 32:39 | |
 |
24 |
Spotlight: Agricolus on smart farming
| Digitalisation, Sustainable Agriculture |
| 6:13 | |
 |
23 |
Food in crisis: is the food system resilient enough?
| Food Safety & Quality |
| 44:15 | |
 |
22 |
Spotlight: Wasteless on saving perishable food
| Food Loss & Waste |
| 6:24 | |
 |
21 |
How to build a purpose-driven food company
| Entrepreneurship, Circular Food Systems, Digital Traceability |
| 30:32 | |
 |
20 |
Spotlight: Banabooms on reducing food waste
| Food Loss & Waste, Circular Food Systems |
| 5:12 | |
 |
19 |
Is our food safe?
| Food Safety & Quality, Targeted Nutrition |
| 39:16 | |
 |
18 |
Spotlight: Aleph Farms on cultivated meat.
| New Product Development, Alternative Proteins |
| 6:42 | |
 |
17 |
Is sugar the new tobacco?
| Health & Nutrition, Targeted Nutrition |
| 33:41 | |
 |
16 |
Spotlight: Natural Machines on Printing Food
| New Product Development |
| 6:36 | |
 |
15 |
Can we trust the food we eat?
| Consumer Trust, Circular Food Systems, Digital Traceability, Sustainable Agriculture |
| 35:57 | |
 |
14 |
Spotlight: GrainSense on ensuring crop quality
| Food Safety & Quality, Sustainable Agriculture |
| 4:53 | |
 |
13 |
Is technology protecting or exploiting our seas and oceans?
| Food Technology, Sustainable Aquaculture |
| 27:21 | |
 |
12 |
Spotlight: NapiFeryn on sustainable protein
| Sustainability, Alternative Proteins |
| 6:07 | |
 |
11 |
What’s the beef with alternative protein?
| Sustainability, Alternative Proteins |
| 34:52 | |
 |
10 |
Spotlight: Stem on sugar replacement
| New Product Development |
| 7:25 | |
 |
9 |
Is there value in food waste?
| Food Loss & Waste, Circular Food Systems |
| 42:57 | |
 |
8 |
Spotlight: Tipa on disrupting plastic packaging’
| New Product Development |
| 5:43 | |
 |
7 |
Can we really influence consumers to make healthier food choices?
| Consumer Behaviour, Targeted Nutrition |
| 30:01 | |
 |
6 |
Spotlight: FoodParing on making sustainability tasty
| Digitalisation, Targeted Nutrition |
| 8:26 | |
 |
5 |
Should producers be responsible for making food healthy?
| Health & Nutrition, Alternative Proteins, Targeted Nutrition |
| 28:35 | |
 |
4 |
Spotlight: RethinkResource on creating value from food waste
| Food Loss & Waste, Circular Food Systems |
| 5:25 | |
 |
3 |
How do we clean up all the food waste?
| Food Loss & Waste, Circular Food Systems, Sustainable Agriculture |
| 27:05 | |
 |
2 |
Spotlight: 3F BIO on alternative protein
| Sustainability, Alternative Proteins |
| 7:08 | |
 |
1 |
Can we really feed 10 billion people by 2050?
| Sustainability |
| 45:33 |
