How to build a purpose-driven food company
Matt Eastland is joined by Mark Cuddigan, the CEO of organic baby food brand Ella’s Kitchen, alongside Solveiga Pakštaitė, the founder of Mimica – a startup fighting food waste with temperature reactive labels. They explain why they put values before profit, and why every food business should be driven by the desire to do good in the world.
Listen to the latest Food Fight episodes
It’s that time again! Matt is back with another Big Takeaway Episode, picking out some of the standout moments in Series 3 from food loss and regenerative agriculture, to protein diversification and tackling inequality in the food system.
Richard Bennett, Activity Leader for the EIT Food Consumer Trust Grand Challenge, highlights how they are developing new initiates to increase consumer trust throughout the food system.
Dov Dori, Co-ordinator of the TRACOD Project, highlights how they are improving trust and transparency in the food system with their technology that identifies species of fish.