S2M 2025: Welcoming Four Leading Retailers on Board
Straight2Market 2025 proudly announces the confirmed participation of Eroski, Sonae, Ametller, and Migros Up.
Their involvement offers a valuable opportunity for startups and innovators to showcase their solutions and connect directly with some of the most influential players in the retail and food sectors.
By working with these leading retailers, startups can explore real-world applications, pilot projects, and potential partnerships that can help them grow.
By joining the programme, these retailers reaffirm their commitment to innovation, sustainability, and collaboration across the food value chain. Their participation highlights a focus on supporting new ideas, practical solutions, and partnerships that contribute to a stronger and more sustainable food ecosystem.
Presenting the Retailers
EROSKI
It is one of Spain’s largest cooperative retailers, with a strong focus on sustainability and healthy food choices. Its presence provides startups with the opportunity to engage with a brand deeply rooted in consumer trust and innovation.
Sonae
Based in Portugal, is a multinational leader in retail and services. With a broad international reach, it brings expertise in scaling new solutions across diverse markets.
Ametller Origen
It is a renowned Catalan (Spain) retailer focused on fresh, high-quality, and locally sourced products. Their participation highlights the growing demand for innovation in short supply chains and sustainable food models.
Migros Up
It is the leading Turkish retailer, is recognized for its forward-looking approach to retail and customer engagement. Their involvement ensures that groundbreaking solutions can be tested in one of Europe’s most innovative markets.
With the participation of Eroski, Sonae, Ametller, and Migros Up, Straight2Market 2025 is positioned as a unique platform where impactful ideas can reach the market faster, fostering partnerships that shape the future of food.
Further updates will follow as Straight2Market prepares to deliver its most ambitious edition yet.
More News from EIT Food South
