Ga verder naar de inhoud

Technology, Equity and Accessibility in Rural Areas at the 7th Spanish Journalism Awards

The Association of the Press of Madrid (APM), a landmark institution in Spanish journalism, hosted the latest edition of the EIT Food Spanish Journalism Awards. The event brought together leading media professionals to celebrate this year’s award-winning work and to reflect on the pressing challenge of generational renewal in the agrifood sector.

19 Dec 2025
EIT Food South

This year’s ceremony marked a record for the programme, with 95 submissions received from national media outlets across print, digital, radio, television and podcast formats. Alongside the awards, the event featured a roundtable discussion with distinguished experts focusing on generational renewal in rural and agrifood contexts.

The ceremony opened with remarks from Begoña Pérez-Villarreal, Director of EIT Food South, who highlighted the essential role of rigorous and professional journalism in bridging the gap between the agrifood industry and consumers.

We need journalism to translate objective and scientific information into human stories, so that we can truly connect with consumers

- Begoña Pérez-Villarreal, Director of EIT Food South

A focus on generational renewal in agrifood

A central moment of the event was the roundtable discussion entitled Generational Renewal in the Agrifood Sector. The panel brought together Patricia Martínez Alonso (Spanish Ministry of Agriculture, Fisheries and Food), Javier González (EIT Food), Carmen F. Uriarte (winegrower and Test Farms alumna), and Rubén Hidalgo (CAPSA). The session was moderated by journalist Javier Bolaños, winner of the 2024 Spanish Journalism Awards.

Digitalisation and new technologies are designed to improve both competitiveness and the quality of life of farmers

- Patricia Martínez Alonso, Deputy Director for Rural Development, Ministry of Agriculture, Fisheries and Food

Speakers underlined the urgency of ensuring a viable and liveable livestock and farming sector, stressing the need to bring innovation, infrastructure and access to resources to rural areas. The discussion emphasised that future generations of farmers must be able to enjoy decent living conditions, supported by modern technology and adequate services.

We need to move away from the idea of farmers as heroes and recognise them as professionals who should be able to earn a living

- Rubén Hidalgo, Director of Innovation and Entrepreneurship, CAPSA

The debate also highlighted the importance of incorporating a gender perspective, supporting family businesses and fostering collaboration between public institutions and private companies. These elements were identified as key to ensuring the long-term sustainability and resilience of the agrifood sector.

Award-winning journalism in 2025

The first prize, endowed with €2,000, was awarded to A Storm of White Gold, a report published by 5W in February and authored by Èlia Borràs, Laura Aragó and Xavier Aldekoa. The piece explores how global political decisions can have profound local consequences, focusing on the combined effects of the climate crisis and India’s restrictions on rice exports. Reporting from Mauritania and Senegal, the authors reveal how these distant decisions have left thousands of families facing severe hardship. The jury praised the article for its careful narrative, its strong use of global data and its ability to translate geopolitics into compelling human stories on the ground.

Second prize, worth €1,500, was awarded to Isabel Rubio for Is This the End of Camembert Cheese? How the Decline of Biodiversity Affects What We Eat, published in the Science and Environment section of El País. The jury highlighted the clarity of the reporting and the wide range of sources used to explain how reliance on a limited number of food products threatens ecosystems, cultural heritage and human health.

The third prize (€750) went to science journalist Laura G. de Rivera for A Global Village on Mars, with a Stopover on the Moon, published by the SINC Agency. The article examines future space colonisation and the challenge of food production beyond Earth, drawing on initiatives such as Spain’s Green Moon project. The jury commended the piece for its originality, solid scientific foundation and extensive sourcing.

Given the exceptionally high standard of submissions, the jury also awarded finalist diplomas to seven journalists: Miguel Ángel Medina (El País), Julia Brines (Expansión), Andrea Núñez-Torrón (El País Gastro), Beatriz Lecumberri (El País – Planeta Futuro), Beatriz Romanos (Galaxia Food, SER Rioja), Pablo Tello (El Periódico) and Miguel Ángel Mainar (Agronegocios).

More News from EIT Food South

regional news
Women entrepreneurs in Greece showcased innovative agrifood solutions addressing climate change during the EWA Greece 2025 Demo Day, highlighting the role of entrepreneurship, innovation and education in building more resilient food…
regional news
The European project Larresne concluded in 2025 with a final event held at Neiker’s facilities, establishing itself as a key initiative in the application of artificial intelligence (AI) within the livestock sector. The project benefited…
regional news
Last week’s gathering in Warsaw brought together the brightest minds in agrifood, showcasing 13 EWA innovators and highlighting the essential role of women in driving meaningful, impactful change.