Bamboo Brands

Bamboo Brands is an in-store test and learn center focused on providing food companies with consumer insights derived from real in-store market behaviour. Despite significant investments in innovation, approximately 80% of innovations in the Fast-Moving Consumer Goods (FMCG) sector fail, leading to financial losses and unsustainable practices.

Bamboo Brands helps marketing, innovation, and insights professionals gain valuable insights by testing hypotheses and studying consumer behaviour in our network of 400+
supermarkets across Europe.

• Validation Assessment –This is a quantitative research method where we place the innovation in the relevant shelf for several weeks and test the shelf worthiness of your innovation.
• Discovery Assessment: This is a qualitative research in the form of interviews with consumers (100% category buyers) in the supermarket. This will give an empirical insights into the behaviour, motives and attitudes of shoppers.
• In-home User Assessment: This is a qualitative research to get insights in the customer experience of a product/innovation. Unique to the In-Home User Assessment is that it starts on the store floor.
• In-store Taste Assessment: This is a qualitative research to discover how consumers (100% category buyers) experience the taste of your product/innovation. It provides insights, including comparisons with competing items.