The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Social Media Campaign - Zero Plastic Hero
Social Media Campaign - Zero Plastic Hero

Social Media Campaign - Zero Plastic Hero

The Zero Plastic Hero campaign was organised on Facebook over the course of a month to inform and inspire consumers about plastic waste. We shared tips on reducing plastic waste, introduced consumers to sustainable products and collaborated with ambassadors that are experts on the topic.

Our Facebook page is our public platform that reconnects people with the origins of their food. It is the place to share the latest information on food trends and to inspire people to eat more healthy and sustainable.

We launched our plastic-free campaign to inspire people to think about their plastic waste and the impact on both themselves as well as the environment. Throughout the campaign, we shared practical tips on how to reduce your plastic waste as well as what types of alternatives are available to use.

We collaborated with ambassadors, vegGo in France and Le Castel de Bois Genoud in Switzerland, to share practical examples and personal stories as well as tips. Our goal was to inspire, engage and inform people, so they would feel empowered to take action on becoming ‘food plastic-free’.

The campaign persona was our goat Matilda, who dreams of fresh juicy grass but wherever she goes, she only finds plastic to nibble on. We chose Matilda as our ambassador because not only humans but also animals and nature are affected by single-use plastics. We use them in almost every area of our life, as a consequence, they fill our landfills, oceans, drink water reserves and nature areas. Not only animals end up eating plastic, it also ends up in our bodies where it affects our health. Slowly but steadily, plastic is contaminating and affecting our entire ecosystem.

Through this campaign, we want to empower and inspire people to reflect and take action to alter their own habits. Change is possible and starts with small steps. We encourage that with examples of how to make a positive change in our daily lives.

Project Lead

Mina Mansoor Rankel
Institution

EIT Food

Role

Program Manager Education

Related projects

Hapje Tapje: Kitchen of the Future

Hapje Tapje: Kitchen of the Future

Hapje Tapje is a consumer event and a culinary feast in the city of Leuven. Every year, EIT Food presents innovative ideas, drinks and foods to the general public.

Smart Tags for Improving Consumer Interaction in Food Value Chain

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry.

EIT Cross-KIC contributes to New European Bauhaus (NEB) Initiative from the European Commission

EIT Cross-KIC contributes to New European Bauhaus (NEB) Initiative from the European Commission

EIT Food Community will be part of projects that address urban food challenges and include local governance

Related articles

Gen Z demand radical change from the food sector to tackle access to healthy and affordable food News

Gen Z demand radical change from the food sector to tackle access to healthy and affordable food

26 July 2021

New research reveals young people across Europe want an overhaul of how they access, discuss and learn about healthy food. 

More Precision Ag for Farming Simulator 22 News

More Precision Ag for Farming Simulator 22

22 July 2021

John Deere Precision Ag technologies enable farmers to lower their environmental footprint with the latest Precision Farming DLC (Down Loadable Content) running on GIANTS’ Farming Simulator.