Straight2Market 2025 - Food Product Testing Provider

EIT Food is inviting applications from experienced subcontractors to conduct extensive product testing for innovative food products and technologies as part of the Straight2Market (S2M) 2025 programme. This initiative aims to support startups and early-stage entrepreneurs in accelerating their market readiness with a focus on nutrition, sustainability, and retail engagement.

Applicants should demonstrate prior experience in product testing and validation, a deep understanding of market-readiness stages, and the ability to perform tests across various European countries. The scope of work includes conducting consumer and product-specific tests, providing detailed feedback, and strategic assessments.

Eligible candidates must either be natural persons or officially registered companies, not employed by EIT Food and capable of signing a subcontracting agreement. They should possess excellent command of English and knowledge of the European agrifood startup and retail scene.

Selected applicants will be expected to provide a detailed cost breakdown for testing services, with a total budget accommodating testing for 11 startups.

The application deadline is June 20, 2025, at 23:59 CEST.