Straight2Market 2025 - Call for Retailers
All EIT Food regions
Online
Deadline: 14 August 2025
The Straight2Market 2025 Call aims to accelerate food innovation by fostering collaborations between retailers and startups. The programme supports the launch of food products and Proofs of Concept (PoCs) that address critical challenges in the retail sector, such as food waste reduction, sustainable practices, and supply chain resilience.
Retailers can apply individually or in partnership with a startup:
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Individual retailers receive €15,000 in cascade funding to test and implement innovative retail solutions.
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Retailer-startup consortia receive a total of €45,000, with €15,000 for the retailer and €30,000 for the startup to refine and commercialise the product after testing.
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