Request for Proposals for the Provision of Communication Services (Media, Brand, Digital Marketing)

EIT Food is opening a Request for Proposals (RFP) for a potential procurement of services in three areas: PR & Media Strategy & Relations, Brand Management and Digital Marketing (content & social) with the aim of:

• Building EIT Food’s visibility and credibility as the leading EU Food Innovation Initiative with below-mentioned target groups
• Building media awareness and interest in EIT Food and EIT Food’s activities, resulting in actual media coverage and media actively reaching out to EIT Food
• Building relationship management with the media within EIT Food
• Building a recognised strong & trusted brand that colleagues and our internal and external stakeholders believe in and advocate for creating a strong brand identity and necessary sub-brands/brand hierarchy across the different EIT Food business areas and local regions
• Mobilising credible and relevant ‘changemakers’ so they become our ambassadors: borrowing & amplifying their voices to make our content work harder, travel further and help us reach & engage 100 million people
• Delivering on a recently finalised data-driven content & social strategy that is hyper-targeted at our changemaker audiences and tells a brand story that engages and benefits all
• Developing the building-blocks and structures needed to support different EIT Food business areas and local regions to communicate in the right way within a decentralised marketing ecosystem.

The scope of work includes:

• Acting as the in-house media relations team to support business in engaging key media stakeholders
• Developing the EIT Food media kit, elevator pitches, company backgrounders
• Delivering a brand articulation and growth strategy
• Branded content production, guerrilla campaigns
• Social media weekly content creation & scheduling
• Community management & influencer outreach
• Paid media management
• Technical & On-Page SEO support

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