The most important trends in food innovation – EATrends
The transformation of the food system has already begun and it is increasingly in line with people’s changing needs. Discover how they impact our everyday lives.
The transformation of the food system has already begun and it is increasingly in line with people’s changing needs. The greater access to knowledge has empowered consumers and led to a shift towards more accessible, safe, sustainable and healthy food. Engaging people in this transformation and in food innovation is essential in order to accelerate the process, make it more efficient, and above all, appeal more to people. As a result of the work developed over the past years, AZTI has shifted its research on consumer trends to a specific focal point: food. The trends that are changing and going to change food innovation are presented here. Discover how they impact our everyday lives.