FoodUnfolded® launches German platform to help audiences across Germany, Austria and Switzerland to understand the food sector

The European public information platform Foodunfolded.com has today launched a German-language version, bringing a wide range of content on understanding the complexities of the food sector to audiences across the DACH region.

Foodunfolded®.de has been launched to produce content including local news articles, videos, podcasts, infographics and personal stories from all areas of food production - all with a focus on sustainability and health. It is supported by EIT Food, the world's largest food innovation ecosystem, supported by the European Institute of Innovation and Technology (EIT).

FoodUnfolded® offers a diverse information platform that people can read, watch and listen to, taking the user on a journey through our food system. The journey begins with the question of where our food comes from and how it is produced, and continues through the chemistry of food and food production and how it can affect our bodies. FoodUnfolded® sheds light on the consequences food production has on people and the environment, as well as providing information on the innovations and alternatives that can help us reduce negative impacts.

With scientific evidence clearly documented in each article, FoodUnfolded® serves as a help and inspiration for pupils and students, as well as providing a trusted and informative source on nutrition trends for general audiences.

FoodUnfolded® at Munich Airport

The launch of FoodUnfolded.de is supported by an exhibition at Munich Airport, provoking travellers to think about food on the airport's largest illuminated billboards. The aim is to encourage people to think about the journey our food takes, where it comes from and to raise awareness about the ecological footprint of each individual’s consumption habits. The exhibition of EIT Food and Foodunfolded® in the public area of Terminal 2 of Munich Airport will start on 1 June (in Level 03).

FoodUnfolded® brings editorial independence

Supported by the European Institute of Innovation and Technology (EIT), FoodUnfolded® is committed to telling stories in a neutral way, ensuring an agenda-free, well-balanced approach. FoodUnfolded® only provides information on existing research, alternatives and solutions that show promise for success. With this added value of information, the platform supports its readers in questioning their own and general eating habits even more consciously.

Jane Alice Liu, editor-in-chief of FoodUnfolded®, said:

"We often see the food on our plate without knowing its history - where and how it was produced and what impact the production has on people, society and the environment. That's why FoodUnfolded® was developed - to reconnect people with the origins and future of our food."

Saskia Nuijten, Director of Communication and Public Engagement at EIT Food, adds:

“To create a future-fit food system, we must put consumers at the centre of the development, production, distribution and promotion of food. FoodUnfolded® connects directly with consumers to increase transparency, thereby empowering healthy and sustainable food choices.”

For more information, please contact:

Julia Bush (in English)
Greenhouse PR
Email: julia.bush@greenhousepr.co.uk     

Tetyana Dashivets (in German)
EIT Food CLC Central GmbH
Gregor-Mendel-Str. 4
85354 Freising, Germany
Telephone: +49 172 4363 513
Email: tetyana.dashivets@eitfood.eu

About FoodUnfolded®

FoodUnfolded®: a community

FoodUnfolded® is more than a digital platform - it's a community: through the website, Instagram and other outlets, the editors aim to create a space that removes misunderstandings and builds the trust needed to help all parties in the food system - consumers, scientists, agrifood industry innovators and policymakers - build a new kind of relationship. FoodUnfolded® is convinced that this is where the key to success lies in communication and, with this in mind, aims above all to engage the audience in constructive dialogue wherever possible. An integral part of the platform are ideas, feedback and experience reports from public users on the topic of food and food production. Those who would like to join the community can follow FoodUnfolded® on Instagram or sign up for the newsletter.

About EIT Food

EIT Food is Europe’s leading food innovation initiative, with the aim to create a sustainable and future-proof food sector.

The initiative is made up of a consortium of key industry players, startups, research centres and universities from across Europe. It is one of eight Innovation Communities established by the European Institute for Innovation & Technology (EIT), an independent EU body set up in 2008 to drive innovation and entrepreneurship across Europe.

EIT Food aims to collaborate closely with consumers to develop new knowledge and technology-based products and services that will ultimately deliver a healthier and more sustainable lifestyle for all European citizens.

EIT Food has created the RisingFoodStars Association, which serves as an umbrella for high potential agrifood startups and scaleups, to support and nurture a select group of young companies. The Association is a partner of EIT Food and as such allows its members to participate in all EIT Food activities, thus contributing to the delivery of EIT Food’s strategic objectives.

EIT Food is supported by the European Institute of Innovation and Technology (EIT).

You can follow EIT Food via our website www.eitfood.eu or via social media: Twitter, Facebook, LinkedIn, YouTube or Instagram.