AHFES Webinar: Discovering consumer trends and the latest innovations at the soft-drink sector

The AHFES project, a European project funded by the Atlantic Area programme, with the purpose to improve the overall competitiveness and growth of SMEs in the value chain of healthy food & lifestyles, contributes to enhancing a transnational innovation ecosystem.

The soft-drinks sector is highly growing in all Europe and represents a current opportunity for business and big players in the drinks sector are exploring this market niche for more healthy soft beverages.

Aiming to give useful insights about soft drinks sector such as consumer trends, market, and innovation, AHFES project hold an online webinar the 22nd of September. The webinar was hosted by Noelia Dosil and Daniel Alvarez from CLUSAGA (Cluster Alimentario de Galicia) in collaboration with EIT Food.