EWA 2025 Italy Masterclass: a Mediterranean journey of learning and connection

The masterclass combined Business Model Canvas sessions, peer-to-peer exchanges and co-creation moments with a deep connection to nature. Hosted in the Mediterranean town of Pollica, the gathering created space for the participants to refine their business ideas while embracing the values of sustainability, community and food system regeneration.

From walks through the vineyards to open, honest conversations about entrepreneurship, the experience was designed to foster clarity, confidence and purpose, key ingredients for every innovator in the agrifood sector.

The masterclass brought together the 2025 cohort of women entrepreneurs from the EWA Italy programme, including:

• Alessia Cicognani – Eubiosinergy
• Caterina Cambrea – Senseltaly
• Laura Bolognesi – C’era un tarallo
• Luana Ciambellini – PeePopFert – Azienda Agricola Verde Mare
• Mariachiara Leonardi – Free Eat
• Rosamaria Provenzale – ReMyco
• Sapyr Sebaoun – Tipo
• Serena Fruttaldo – AgriCheck – Genera S.r.l
• Valentina Suligoj – Verde
• Virginia Milvia Temperini – scartUP

This masterclass offered participants the opportunity to fine-tune their projects and network with like-minded women who share a passion for innovation and entrepreneurship in the agrifood sector.

This powerful mix of knowledge, creativity and community helped deepen the entrepreneurs’ engagement with the EWA programme. As they continue to refine their business ideas, the Pollica Masterclass stands out as a moment of growth and inspiration along their entrepreneurial path.