Out of Date: An intelligent food freshness label that can help tackle food waste

06 March 2019

Food waste is one of the most alarming traits of Europe’s current food system. Shockingly, we dispose of a third of all the food we produce. Many factors drive this problem – however, inaccurate and outdated labelling systems for food has a lot to do with it.

To be precise, the EU estimates that up to 10% of the 88 million tonnes of food waste generated each year in the EU are linked to ‘date marking’ (i.e. "use by" and "best before" dates found on food labelling).

María Eugenia Martín Hidalgo, Co-Founder and CEO of ColorSensing, is on a mission to change this with her startup. Through their proprietary technology they are able to quickly and easily ascertain whether food is actually safe to eat – instead of relying on often arbitrary dates.

In this video, discover how her technology can tell you the truth about what is happening inside the food package: 

 

With EIT Food, ColorSensing has received business training and took part in our Innovation Grants competition. EIT Food supports startups at every stage of their development: from ideas to global expansion. Check out how EIT Food can support your startup here.

"With this intelligent label, we want to help manufacturers and retailers to cut down food waste and ensure the safety and quality of their products"
- Maria Eugenia Martín
EIT Food

About The Author: EIT Food

EIT Food is Europe’s leading food innovation initiative, with the aim to create a sustainable and future-proof food sector. The initiative is made up of a consortium of key industry players, startups, research centres and universities from across Europe. It is one of eight Knowledge and Innovation Communities (KIC) established by the European Institute for Innovation & Technology, an independent EU body set up in 2008 to drive innovation and entrepreneurship across Europe. EIT Food aims to collaborate closely with consumers to develop new knowledge and technology-based products and services, that will ultimately deliver a healthier lifestyle for all European citizens.

Green Biotechnology: ‘Squeezing grass’ to extract mother nature’s own fertiliser

Green Biotechnology: ‘Squeezing grass’ to extract mother nature’s own fertiliser

05 March 2019

The industrialisation of the agricultural sector has brought with it a large increase in the number of pesticides we use to protect plants and humans from various diseases. However, these same pesticides can also have a large number of negative health and environmental effects. In this video, entrepreneur Luca Speziga explains how his new technology can produce a completely natural fertiliser that is just as powerful as a chemical fertiliser.

Food Innovation: 3D-printed meat-free steak from plant-based proteins

Food Innovation: 3D-printed meat-free steak from plant-based proteins

04 March 2019

It is clear that we need to provide alternatives to the current meat production system. In this video, researcher Giuseppe Scionti, Founder and CEO of NovaMeat takes you on a visit to his workplace where his new food technology first came to life.

Food storage: An alternative to single-use plastic in the kitchen

Food storage: An alternative to single-use plastic in the kitchen

01 March 2019

It’s not just the food in our food system that needs to change, it’s also how we package it.  The plastic problem is damaging ecosystems on land and at sea. Sensing both the need to tackle the problem and seeing the opportunity, Işınsu Kaya launched Mumo Wrap. In this video, she takes us through Istanbul on a journey to discover this new technology.