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Mimica makes accessible, affordable freshness indicators to cut food waste.

The information provided by food expiry dates is inaccurate and over-cautious, leading to food being binned when it doesn’t need to be - in fact, 60% of food that is wasted in the UK is still perfectly edible.

Our solution, Mimica Touch, shows food freshness and spoilage in real time, adjusting to real temperature conditions along the way to create the most accurate results.

The product is much lower cost and inclusive for consumers and producers. 


99 Clifton St, Hackney, London EC2A 4LG, United Kingdom


Solveiga Pakštaitė, Founder