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Mimica   is   creating   the   next   generation   of   food   expiry    labeling    that    reduces    food    waste    and    improves     food     safety.     60%     of     wasted     food     is    still    perfectly    edible    due    to    the    confusing    and    inaccurate    date    system    currently    in    use.

Our  product,  Mimica  Touch,  is  a  food  expiry  cap  or  label  that  experiences  decay  at  the  same  rate  as  food. It provides accurate, real-time indication of the product’s freshness with a tactile interface.

Competences & Capabilities

  • Commercial and household food waste
  • Smart packaging and labelling
  • Food science lab research
  • Hydrocolloids and amprheology

41 Luke St, Hackney, London EC2A 4DP


Solveiga Pakštaitė, Founder

Partner in the following EIT Food projects


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