Consumer perceptions of regenerative agriculture
An EIT Food Consumer Observatory study on European consumer perceptions of regenerative agriculture.
11 Jul 2024
Regenerative agriculture is associated with a lower or potentially net positive environmental and social impact. But it takes effort, time and financial investment for farmers to switch to regenerative practices. If there was a clear consumer preference for products produced through regenerative practices, the benefits in switching would be clearer for farmers and the risks smaller.
This study investigates how European consumers currently perceive regenerative agriculture and how consumer preference can be created.
Find out more about the Consumer Observatory.
Download the report
More reports
Trust Report 2026: Who do consumers believe?
September 28, 2026
report
The fourth issue Trust Report 2026: Who do consumers believe? explores how confident Europeans feel about their food choices, what they believe they know about healthy and sustainable diets, how well they feel able to distinguish reliable…
report
The third issue of the EIT Food Consumer Observatory's Trust Report 2026:Trust in innovation: Between familiarity and fear explores how trust, familiarity and cultural perceptions shape European consumers’ openness to new food technologies.
report
The EIT Food Consumer Observatory’s Making Agriculture Matter report explores how resilient and regenerative agriculture products can be positioned in ways that consumers understand, value and trust.