By modelling the complex decision-making processes underlying an individual’s food choices, our tool will identify the unique profile of these factors and provide tailored advice, enabling individual consumers to align their food choice with their intentions by removing the cognitive load of processing these multiple factors. The tool, co-created with consumers and aligned to other EIT Food projects, will be unique as the advice given is not based only on nutritional guidance, but on other dimensions relevant to food choice that have been neglected to date like cognitive biases and individual differences in sensory liking . Advice strategies will be designed in such a way to exploit recent advances in “nudge techniques” to effectively, but indirectly, move consumers towards their desired food choices.
O-Live: Smart targeting of personalised food advice
The food that consumers buy and eat is influenced by a complex interaction of cognitive, sensory, economic, and health factors that lead to gaps between their intentions and behaviour.
Research has shown that consumers do not understand or trust in the food industry. This is thought to be driven by the gap between what consumers want and what the food industry provides.
Discover the fascinating world of food science and feel empowered to make safe, healthy, and sustainable food choices.
The objective of EIT Food Innovator Fellowship is to empower talents to co-create, address, and gain experiences on excellent ideas capable of bringing their careers a step further, and foster innovators ready to respond to global food challenges.
Deadline extended! Ideation Awards of EIT xKIC New European Bauhaus looking for Climathon and hackathon participants
EU teams participating in the 2021 EIT Climate-KIC Climathon and hackathons of EIT Digital, EIT Food and EIT Urban Mobility can win prizes....
Four winners have been announced for the EIT Food Impact awards