By modelling the complex decision-making processes underlying an individual’s food choices, our tool will identify the unique profile of these factors and provide tailored advice, enabling individual consumers to align their food choice with their intentions by removing the cognitive load of processing these multiple factors. The tool, co-created with consumers and aligned to other EIT Food projects, will be unique as the advice given is not based only on nutritional guidance, but on other dimensions relevant to food choice that have been neglected to date like cognitive biases and individual differences in sensory liking . Advice strategies will be designed in such a way to exploit recent advances in “nudge techniques” to effectively, but indirectly, move consumers towards their desired food choices.
O-Live: Smart targeting of personalised food advice
The food that consumers buy and eat is influenced by a complex interaction of cognitive, sensory, economic, and health factors that lead to gaps between their intentions and behaviour.
The demand for vegan and vegetarian food products including alternatives to meat, milk, or eggs, has expanded considerably during recent years in Europe.
Take a look at our 2021 cohort team, who are working on high-impact tech innovations that are set for commercial success, to revolutionise the agrifood system
EIT Food Alumni is the community that brings together the learners & startups from the EIT Food programmes to connect, share and learn from each other.
Test Farms 2021 – newest innovations in agriculture tested with farmers in Eastern and Southern Europe
Test Farms programme links agricultural startups with farmers and testing-land.
John Deere Precision Ag technologies enable farmers to lower their environmental footprint with the latest Precision Farming DLC (Down Loadable Content) running on GIANTS’ Farming Simulator.