By modelling the complex decision-making processes underlying an individual’s food choices, our tool will identify the unique profile of these factors and provide tailored advice, enabling individual consumers to align their food choice with their intentions by removing the cognitive load of processing these multiple factors. The tool, co-created with consumers and aligned to other EIT Food projects, will be unique as the advice given is not based only on nutritional guidance, but on other dimensions relevant to food choice that have been neglected to date like cognitive biases and individual differences in sensory liking . Advice strategies will be designed in such a way to exploit recent advances in “nudge techniques” to effectively, but indirectly, move consumers towards their desired food choices.
O-Live: Smart targeting of personalised food advice
The food that consumers buy and eat is influenced by a complex interaction of cognitive, sensory, economic, and health factors that lead to gaps between their intentions and behaviour.
Safelivery will develop innovative food delivery services and protocols to reduce the risk of surface and packaging contamination of “Ready To Eat Foods” with the COVID-19 virus and other agents.
PERFECT - Plant Extract for Reduced-sugar Foods, including Extruded Cereals, bars & biscuits, using innovative processing Technologies
Excessive sugar consumption is a contributing factor for a variety of non-communicable diseases (e.g. diabetes, that currently affects 9% of the global population).
Smart-ET will use COVID-19 data from farms to predict variations in dairy production and market feed costs, helping to reorganise dairy production and supply during pandemic events or similar market shocks.
Das Logo von EIT Food begegnet Agrifood-Start-ups derzeit an vielen Stellen. Doch wie genau arbeitet dieses „Pan-europäische Netzwerk“ eigentlich? Wie können Gründerteams....
In the past 40 years, childhood obesity has become one of our most serious public health challenges, and a recognised problem in every country in the world.