Women Driving Innovation in Agrifood: Insights from EWA Masterclass 2025 in Slovenia

Throughout the day, mentor–mentee exchanges added a dynamic layer to the Masterclass. Participants shared different approaches to labelling, planned content strategies for various platforms, and created low-cost ways to test consumer preferences and product appeal in the early stages.

By the end of the event, each mentee left with a clear action plan: update product labels and online listings, launch a short content sprint with measurable KPIs, and conduct a simple consumer liking test to guide the next stage of product development.

Looking ahead, the Slovenian EWA cohort is preparing for the Demo Day in November, where entrepreneurs will present their ideas on stage and compete for three prizes—€10,000, €5,000, and €2,000—highlighting a key milestone in their development with EIT Food.

The Centre of Business Excellence (CBE) at the University of Ljubljana's School of Economics and Business offers top-tier business education and networking opportunities. With over a decade of experience, CBE combines academic expertise with practical insights from industry professionals. It provides a range of programmes, from short online workshops to longer academies, including the prestigious LJUBLJANA MBA. As part of the triple-accredited SEB LU, ranked among the top 1% of business schools globally, CBE aims to foster long-term growth and development for both individuals and businesses, adapting to dynamic trends and changes in the business environment.

Learn more about The Centre of Business Excellence (CBE) on their webpage.