Straight2Market Successfully Matches 3 Retailers and 8 Startups in 2025
This initiative designed to connect innovative agrifood startups with leading retailers, has achieved remarkable success in fostering collaborations that drive innovation in the food sector.
15 Dec 2025
Eroski (ES) has partnered with:
- Triwuu – Description: Triwuu is a digital platform that connects consumers with local producers, offering fresh and sustainable food options. It promotes traceability and responsible consumption by reducing intermediaries and supporting local economies. Product: Curated boxes of fruits, vegetables, and artisanal products selected for quality and low environmental impact.
- Remolonas – Description: Remolonas fights food waste by selling 'imperfect' fruits and vegetables or production surpluses that are perfectly edible. Product: Flexible subscription to weekly or biweekly boxes of seasonal fresh produce, helping reduce emissions and resource use.
- Iztueta – Description: Iztueta is a family-owned company producing artisanal dairy products with fresh milk from its own cows in a sustainable environment. Product: Natural yogurts, ice creams, and farm milk crafted with traditional methods and high-quality ingredients.
- Barrenetxea – Description: An agricultural cooperative producing traditional Basque vegetables since 1980, prioritizing sustainable practices and freshness.Product: Seasonal vegetables and greens harvested at peak ripeness, offered in assorted baskets with Eusko Label certification.
Migros Up (TR) teamed up with:
- Yummate –Description: Yummate reinvents healthy snacking with vegan, gluten-free, protein-rich products for health-conscious consumers. Product: Chickpea Puffs baked from chickpea flour, available in flavors like vegan cheese, sweet corn, and peanut.
- Artisan Candy – Description: A brand specializing in gourmet confectionery made with natural ingredients and traditional processes. Product: Sea Salt Caramel Candy combining sweet caramel with Fleur de Sel for a premium taste experience.
- Hubixos – Description: Innovates in functional beverages aimed at boosting energy and wellness, developed by PatiLabs. Product: Health-oriented drinks enriched with functional ingredients like vitamins and adaptogens.
Sonae (PT) matched with:
Tetis Biotech – Description: A marine biotechnology company transforming aquaculture by-products into sustainable functional ingredients. Product: Marine Collagen and 'Seanacks' rich in protein, collagen, and omega-3, produced through eco-friendly processes.
These collaborations exemplify the program’s mission: to accelerate market access for startups while enabling retailers to integrate innovative solutions that meet evolving consumer demands. EIT Food is proud to lead this initiative in Southern Europe for three consecutive years.