Mastering the art of Agrifood business: EWA programme supports women of Slovenia in business ideas development for the better agrifood sector
For the first time in 2023, 10 women from Slovenia take part in a Masterclass, specially tailored for the Empowering Women in Agrifood (EWA) programme.
On October 3rd, the Empowering Women in Agrifood Masterclass programme was executed in Slovenia, during which selected participants gained better knowledge in the agrifood sector. The event was organized by the Centre of Business Excellence (CBE) at the School of Economics and Business, and Biotechnical Faculty, University of Ljubljana, which is also responsible for the local implementation of the EWA programme.
Throughout the day, we delved into various topics, including content creation, marketing strategies, food labelling, and expanding to foreign markets. Urša Žorž Požrl shared invaluable tips on standing out with out-of-the-box content, allowing EWA participants to learn how to captivate their audience and leave a lasting impression in the competitive digital landscape of that time.
Mag. Simon Meglič ePrvak guided the EWA mentees in preparing effective SEO and e-mail marketing strategies. Participants discovered the secrets to driving organic traffic and building meaningful relationships with their customers through email campaigns. During the lunch break, attendees had the chance to network and connect with industry peers, fostering collaborations and exchanging ideas.
After lunch, Tamara Srdarev Smole, from the Chamber of Commerce and Industry of Slovenia, unravelled the art of food labelling. Participants learned how to effectively communicate the benefits of their products, especially functional food, and gain a competitive edge in the market.
The highlight of the event was the panel discussion led by Rok Starič, Tina Kravina and Blaž Zupan, where we dove into the world of food branding, attracting investors, and successfully expanding to foreign markets. The EWA participants gained valuable insights from experienced professionals and received answers to their questions. The event concluded with an extended networking session, providing attendees with ample opportunities to build meaningful connections, seek advice, and collaborate with fellow industry enthusiasts.
Stay tuned for the announcement of the Pitching competition on the 16th of November when the winners will be selected and the best ideas will be awarded €10,000 and €5,000!
About Centre of Business Excellence
Centre of Business Excellence (CBE) is a bridge between the business world and the School of Economics and Business, University of Ljubljana (SEB LU). Its purpose is to allow a two-way flow of internationally competitive and high-quality knowledge through workshops, consulting projects and various events. SEB LU is the leading institution of higher education in business and economics in Slovenia. The SEB LU has become the first and only School in Slovenia and the broader region to have been awarded the EQUIS, AACSB and AMBA international accreditations. This ranks the SEB LU among the top 1% of business and economic schools in the world
Learn more about the Centre of Business Excellence on their web page.
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