Mars and EIT Food announce winners of the Fiber Valorisation for Pet Food Challenge
The winners of the Fiber Valorisation for Pet Food Challenge, BioscienZ and CREMER Sustainable Nutrition, will develop proof-of-concept studies to drive innovation in sustainable pet food ingredients.
“We’re on a mission to create more sustainable pet food solutions and are delighted to be working with BioscienZ and CREMER Sustainable Nutrition. Together, leveraging their innovative approaches and Mars Petcare’s breadth of expertise, we have a significant opportunity to develop new ingredients and help to support a more circular economy”
“The pet care market is growing and it is crucial to find ways to make pet food more delicious, nutritious and sustainable. By making pet food production more circular and the resulting products delicious and nutritious we are directly tackling our EIT Food missions of a net-zero food system and healthier lives through food. It is great to see a global leader like Mars looking externally to rapidly find impactful solutions for their challenges.”
For more information and interview enquiries, please contact communication@eitfood.eu.
About EIT Food
EIT Food is the world’s largest and most dynamic food innovation community. We accelerate innovation to build a future-fit food system that produces healthy and sustainable food for all.
Supported by the European Institute of Innovation and Technology (EIT), a body of the European Union, we invest in projects, organisations and individuals that share our goals for a healthy and sustainable food system. We unlock innovation potential in businesses and universities and create and scale agrifood startups to bring new technologies and products to market. We equip entrepreneurs and professionals with the skills needed to transform the food system and put consumers at the heart of our work, helping build trust by reconnecting them to the origins of their food.
We are one of nine innovation communities established by the European Institute of Innovation and Technology (EIT), an independent EU body set up in 2008 to drive innovation and entrepreneurship across Europe.
Find out more at www.eitfood.eu or follow us via social media: X (formerly Twitter), Facebook, LinkedIn, YouTube and Instagram.
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M’s®, SNICKERS® and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.