Innovative agrifood entrepreneurs gather in Rome for EWA Masterclass
On September 11, the Future Food Institute, with the support of Unfold Tomorrow, hosted an engaging Masterclass at the Casa delle Tecnologie Emergenti in Rome as part of the Empowering Women in Agrifood (EWA) programme by EIT Food. The session focused on Lean Canvas and pretotyping, providing participants with essential tools to refine and validate their projects.
On September 11, the Future Food Institute, in collaboration with Unfold Tomorrow, organized a hands-on masterclass at the Casa delle Tecnologie Emergenti (CTE) in Rome. This event was part of the Empowering Women in Agrifood (EWA) programme by EIT Food, an initiative aimed at supporting women entrepreneurs in the agrifood sector.
Focus on Lean Canvas and pretotyping
The session provided practical tools for participants to enhance and validate their projects through two key methodologies: Lean Canvas and pretotyping.
The day began with collaborative discussions, during which the entrepreneurs received valuable feedback on their Lean Canvas models. This was followed by an in-depth exploration of pretotyping, a technique that helps innovators quickly and affordably validate their ideas in the real world, reducing the risk of failure when launching new products or services.
Participation and networking
The masterclass brought together the 2024 cohort of women entrepreneurs from the EWA Italy programme, including:
- Giulia Costantini (MagicFood)
- Claudia Guidi (NuHpro)
- Antonella Bellina (Alma Serum)
- Mara Verri (Ager_Tech)
- Deborha Decorti (NADEX)
- Ira Sulejmeni (Clearchain)
- Valentina Grasso (Orto Collettivo)
- Tarika Cintra (Diversa.Bio)
- Elizabeth Rose Cox (Growing Greener)
This masterclass offered participants the opportunity to fine-tune their projects and network with like-minded women who share a passion for innovation and entrepreneurship in the agrifood sector.
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