EWA Romania 2025 – Masterclass on Sales and Pitch Training
Women entrepreneurs from across Romania joined the EWA 2025 Masterclass in Bucharest to enhance their sales and pitching skills, gaining practical tools and confidence to grow their agrifood businesses.
On 1 October 2025, the Empowering Women in Agrifood (EWA) programme - developed by EIT Food and implemented locally by Impact Hub Bucharest - brought together women entrepreneurs for a full-day Masterclass on sales and pitching.
Through practical workshops, interactive exercises, and inspiring networking sessions, participants gained the clarity, tools, and confidence to communicate their ideas effectively and grow their agrifood businesses. The EWA programme continues to empower early-stage women founders across Europe, helping them turn ideas into impact and accelerate their entrepreneurial journeys.
Sales Training: “From the fear of selling to the confidence of convincing”
Luiza Novac Nomicos guided the entrepreneurs through the fundamentals of sales for early-stage businesses - from defining a clear and credible promise to addressing objections and identifying fast, effective sales channels.
The session featured hands-on activities such as:
- rewriting each participant’s business promise,
- mapping the sales process,
- defining a “Big Promise” and “Micro Wins” for customers,
- role-playing conversations with potential clients.
The atmosphere was highly interactive and energetic, with participants sharing real challenges and receiving immediate, tailored feedback.
Pitch Training: “From idea to a convincing presentation”
In the afternoon, attention turned to one of the most crucial entrepreneurial skills: pitching. Under the guidance of Răzvan Ropotan, participants learned how to present their business story in just a few minutes - highlighting their vision, problem, solution, and impact.
The session combined structure with delivery techniques, including voice, body language, and emotion management. It concluded with live pitching exercises where each mentee refined her presentation and received constructive feedback.
Highlights from the EWA 2025 Masterclass
The day was both intense and inspiring, blending hands-on learning with meaningful networking. Participants left with practical tools, renewed confidence in selling, and a clearer structure for presenting their ideas.
This Masterclass is part of the six-month EWA journey, supporting women entrepreneurs in the agrifood sector through mentoring, training, and visibility.
The EWA 2025 Romania programme will conclude with a Demo Day on 18 November, where mentees will pitch their agrifood innovations to a panel of experts, competing for cash prizes of €10,000 and €5,000.
About the Impact Hub Bucharest
Impact Hub Bucharest is a leading organization supporting entrepreneurial initiatives with positive social impact in Romania. Since 2012, it has been part of the global Impact Hub network and provides coworking spaces, growth and incubation programs, events, and a crowdfunding platform. With over 5500 events hosted, 3000+ members, and more than 1000 startups supported, Impact Hub Bucharest fosters innovation and partnerships across sectors. The organization has facilitated over 5.5 million euros in funding and created valuable resources like the Startarium platform. As a key player in the local ecosystem, it represents EIT Food in Romania and partners with over 200 stakeholders, strengthening the agri-food and entrepreneurial communities.
Learn more about Impact Hub Bucharest on their webpage.
