Call for expression of interest to participate in EIT xKIC Circular Economy Consumer Engagement Labs in Western Balkans
EIT Food is looking for 2 consortia consisting of 3 organisations operating in the same country (scientific organisation + food service provider + packaging company) that would participate in EIT xKIC Circular Economy Western Balkans project to locally implement Consumer Engagement Labs.
About the project
EIT Food Consumer Engagement Labs are pre-competitive co-creation sessions carried out by a relatively coherent group of consumers (selected based on specific segmentation criteria) in a joint, physical place and limited in time, focused on ideation/development of new product concepts. Unlike typical sensory panels and consumer surveys, they do not involve testing of sample products but the creation of innovative, yet non-existing combinations of product features and benefits.
The co-creation processes in Western Balkans will have a different focus than the Labs carried out in 14 countries in 2019-2020, which resulted in the development of new food products. The Labs in Western Balkans will take into consideration specific requirements of the consumers, related to takeaway food, such as meals ordered from restaurants, catering providers or food delivery services. The processes will involve local food service providers and packaging companies, helping identify potential improvements in meal packaging to promote sustainability and circularity in the sector. Through the Labs process, consumers will co-create new packaging concepts that could subsequently be introduced to the market by the participating companies.
Additional information about EIT Food RIS Consumer Engagement Labs is available on the project website.
Applications are invited from countries: Montenegro, North Macedonia and Serbia.
Application deadline: 31 July 2021, 3 pm CEST.
Documents to download: