Viral Media Coverage for startups
How to develop and implement your viral marketing strategy at virtually no cost to gain media coverage
What do DonaldTrump,ElonMusk and Red Bull have in common? Instead of paying for marketing, these titans of mass media create newsworthy events and exploit virality to achieve a huge reach with a minimum budget. Thanks to the News-Worth Canvas, any entrepreneur can do the same.
It is the best tool for people with big dreams and small budgets. Similar to the business model canvas, the News-Worth Canvas allows people without experience to viralize their product and achieve fast growth. This methodology will help you write news as an expert and contact journalists. Anyone can be their own media agency thanks to this easy tool.
You can get any media at no cost. In this way, entrepreneurs can test their idea, or launch a product to the market and maximize its impact in the first months.
This half day workshop led byTaig Mac Carthy a serial entrepreneur who has launched numerous startups in the food sector.
Part 1: News-Worth Canvas
- Introduction
- Explanation of the Canvas Methodology
- Explanation of the 7 notoriety modules
- In groups, the participants perform the canvas exercise using an example
- Each group present its canvas and receives feedback
Part 2:
- Clarifcation about mass media
- Explanation of the builder methodology
- Each group creates headings and receives feedback
About Taig Mac Carthy:
Taig Mac Carthy is a serial entrepreneur, writer, and musician born in 1990 in the Basque Country. He created his first successful startup at age 23, a service for young people to get their driver’s license in an affordable and fast way in the city of Granada(Andalusia) during the summer holidays. During that period, he also created a Non-profit with the goal of sharing the artistic talent of kids with disabilities in the city of San Sebastian. While studying in university, Taig created a startup that in three years became the fastest growing winery of the century thanks to the wave of media coverage.This startup-winery is the creator of the most innovative and disruptive wines, of which Taig and his co-founders have sold more than 3 million bottles across 17 countries. The company got acquired in early 2019, allowing Taig to focus on new startup projects.