Unlocking Consumer Trust in Innovative Biotechnologies | Masterclass Series

The FEASTS and B-Trust projects are hosting 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 5: 𝐂𝐨-𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐓𝐫𝐮𝐬𝐭: 𝐂𝐮𝐥𝐭𝐢𝐯𝐚𝐭𝐞𝐝 𝐂𝐞𝐥𝐥𝐬, offering a deep dive into public attitudes towards emerging food technologies like cultured meat and seafood. This is part of an exclusive series of 8 masterclasses exploring the crucial role of consumer perceptions in shaping the future of responsible development of biotechnology in the European food system.

📅 5 May 2025

🕘 09:00 – 10:30 CET

📍 Online – Register now!

🔗 https://www.worldlabs.org/event/masterclass-5-eating-the-cells

Don’t miss this unique opportunity to gain cutting-edge insights from B-trust and FEASTS into vital topics around consumer trust and innovation:

✅ Exploration of future scenarios and technical hurdles in the field, with Carlos Campillos Martínez from The Good Food Institute Europe

✅ Insights from B-Trust’s co-creation workshops with 𝐟𝐚𝐫𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬, Heleen Imschoot, Flanders' FOOD and Sofía Ros Palomares, FOOD+i - Cluster Alimentario del Valle del Ebro

✅ Presentation of FEASTS findings on 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐚𝐜𝐜𝐞𝐩𝐭𝐚𝐧𝐜𝐞 of cultured meat and seafood, Prof. Polymeros Chrysochou, MAPP Centre, Aarhus University

✅ Persona-driven communication strategies based on FEASTS surveys, Charis Hoffmann from Collaborating Centre on Sustainable Consumption and Production (CSCP)

✅ Industry perspectives on market barriers and growth opportunities, Iñigo Charola of BioTech Foods

Join us to learn how inclusive engagement practices can support the responsible development of biotechnology and help shape a more sustainable food future.