Belle Labs
Seedbed Incubator 2025 Cohort
Technology field
Functional food formulation
About your innovation
Our iron-fortified coffee helps women maintain healthy iron levels by seamlessly integrating gentle, effective support into their existing morning ritual - no pills, side effects, or extra effort required.
What motivated you to build a startup in this sector?
Isabelle is motivated by a lifelong struggle with iron deficiency, first as a teenager, then more intensely as a new mom. Despite prioritizing sleep, nutrition, and her daily coffee ritual, she still felt depleted. Conventional solutions like iron pills were easy to forget and caused uncomfortable side effects. She felt that maintaining basic health shouldn't be this hard for women.
With a background in population health and a deep understanding of how widespread-and underserved-iron deficiency is, she saw a clear opportunity: to develop functional, science-backed products that fit into the rhythms women already live by. Iron-fortified coffee is just the beginning: seamless, effective support for energy and wellness, built for real life.
