THRIVE - Transformative Hub for Regenerative Innovation and Viable Ecosystems

THRIVE is a farmer-centric project that develops a transparent, regenerative, and resilient model for local food systems. Working with nine farms, the initiative blends digital innovation with human stories to strengthen resilient farming practices, enhance market access and visibility, and enable full traceability from soil to plate. By connecting farmers to consumers, THRIVE raises awareness of the work farmers do for both people and the environment, restoring trust between the land, its stewards, and the communities they feed. Its narrative is simple yet powerful: “THRIVE brings people closer to the food we grow, share, and eat.” The model tested in Ibiza is designed to be scalable and replicable, offering a pathway for other regions, particularly those dependent on imports or shaped by tourism, to revitalise local farming, strengthen food resilience, and build collaborative, transparent agrifood ecosystems.