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Two intense days with smiles, honesty, and lots of sharing. Romania has just finished Masterclass event for EWA programme.

Empowering Women in Agrifood, a programme designed for women entrepreneurs in the agri-food sector, came together to help them kickstart their ideas and businesses. The programme's main goal is to empower female participants with the business knowledge they need, connect them with resources, and build a supportive community.

26 Sep 2023
EIT Food North & East

Being a female entrepreneur comes with many challenges, but the women running these businesses are truly inspiring. They often juggle their businesses with other jobs, transition their careers to start their own ventures, or successfully manage both.

Over two days, participants took part in three interactive workshops on Marketing & Communication, Sales, and Pitching. In the first two workshops, they learned how to create marketing & communication and sales strategies and got answers to their questions in these areas. In the pitching workshop, they learned what a pitch is, how to do it, and what investors look for. The program ended with an exercise where each participant had to pitch their business for one minute to the "investors" in the room, who had a fictional budget of €100,000 to invest. At the end, one participant won based on the amount "invested" in her business, followed by a Q&A session with the trainer.

Alongside the workshops, on the first day of the Masterclass, everyone participated in a "Hack My Struggle" exercise. In this activity, Mentors, and Mentees shared challenges they were facing in their businesses and received feedback and solutions from others in the group. The goal was to give Mentees feedback from Mentors other than their regular ones.

The evening wrapped up with a networking session.

In summary, the Masterclass event was a big success. It gave participants valuable knowledge for growing their businesses and strengthened the EWA community. It also brought Mentors and Mentees closer together and encouraged discussions on common topics of interest in Romania's actual agri-food ecosystem.

Learn more about the EWA programme participants in Romania here.

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