The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Cook Clever: a gamified solution to tackle household food waste habits

Cook Clever: a gamified solution to tackle household food waste habits

Households contribute to 53% of total food waste produced. 

Consumers have a growing awareness of food waste concerns yet lack the know-how and motivation to change food related behaviors that can make a real impact in reducing food waste, shopping, preparation and repurpose of ingredients. It has been estimated in the literature that 50-95% of daily life behaviours are habits, performed relatively automatically with little thought or regard to current goals or intentions. In order to change behaviours in the long term it is essential to create new habits and break old habits. 

Currently consumers don’t receive support and ideas how to easily engage themselves in new food waste reducing actions. Cook Clever is a gamified solution that aims to provide consumers with knowledge and motivation to change crucial food waste habits at home. The solution will not only provide useful tips and advice on how to better plan, cook or repurpose food ingredients but will also provide the opportunity for consumers to set habit goals, win points for good habits and compete with peers in Cook Clever challenges to win prizes.

The Cook Clever solution will add fun and competition to everyday habits that will not only help consumers live more sustainability but also take a step closer to a more sustainable food system. The solution will heavily rely on people’s need to experience competence, relatedness and autonomy.

Partners

The following partners are involved in the project

VTT, Technical Research Centre of Finland
University of Reading
Valio
RETHINK RESOURCE

Project Lead

Anu Siesto
Institution

VTT

Contact details

anu.seisto@vtt.fi

Related projects

Towards a smarter shopping list
Public Engagement

Towards a smarter shopping list

The platform will also give users the ability to interact with the online-content, receive expert-based recommendations and access educational resources about food and nutrition in order it enhance their food...

The #AnnualFoodAgenda
Public Engagement

The #AnnualFoodAgenda

It encompasses a series of interactive events, which provide a space to explore food topics with large numbers of people across Europe. Events taking place include interactive exhibitions, scientific cafes...

Cultivating Engagement: a citizen participation forum on vertical farming
Public Engagement

Cultivating Engagement: a citizen participation forum on vertical farming

This project puts citizens at the centre of shaping high-tech innovations in food production to become healthier and more sustainable. The project will develop a Citizen Participation Forum (CPF) assessing...

Related articles

Leuven is European Capital of Innovation 2020 Digitalisation

Leuven is European Capital of Innovation 2020

25 September 2020

EIT Food, A Knowledge and Innovation Community funded by the European Union, congratulates the city of Leuven, Leuven 2030 and Leuven MindGate on winning the award for European Capital of Innovation 2020.

What is the role of the Farm to Fork Strategy in achieving zero emissions? Food Loss & Waste

What is the role of the Farm to Fork Strategy in achieving zero emissions?

21 September 2020

As part of the European Green Deal, the Farm to Fork Strategy sets out a vision to change the way Europeans value food sustainability and to position Europe as....