The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Cook Clever: a gamified solution to tackle household food waste habits
Cook Clever: a gamified solution to tackle household food waste habits

Cook Clever: a gamified solution to tackle household food waste habits

Households contribute to 53% of total food waste produced. 

Consumers have a growing awareness of food waste concerns yet lack the know-how and motivation to change food related behaviors that can make a real impact in reducing food waste, shopping, preparation and repurpose of ingredients. It has been estimated in the literature that 50-95% of daily life behaviours are habits, performed relatively automatically with little thought or regard to current goals or intentions. In order to change behaviours in the long term it is essential to create new habits and break old habits. 

Currently consumers don’t receive support and ideas how to easily engage themselves in new food waste reducing actions. Cook Clever is a gamified solution that aims to provide consumers with knowledge and motivation to change crucial food waste habits at home. The solution will not only provide useful tips and advice on how to better plan, cook or repurpose food ingredients but will also provide the opportunity for consumers to set habit goals, win points for good habits and compete with peers in Cook Clever challenges to win prizes.

The Cook Clever solution will add fun and competition to everyday habits that will not only help consumers live more sustainability but also take a step closer to a more sustainable food system. The solution will heavily rely on people’s need to experience competence, relatedness and autonomy.

Partners

The following partners are involved in the project

VTT, Technical Research Centre of Finland
University of Reading
Valio

Project Lead

Anu Siesto
Institution

VTT

Contact details

anu.seisto@vtt.fi

Related projects

The EIT Food School Network: Integrating solutions to improve eating habits and reduce food wastage 2020

The EIT Food School Network: Integrating solutions to improve eating habits and reduce food wastage 2020

The “EIT Food School Network” third year activities are focused on the organisation of four stakeholder workshops (school staff, key organisations involved in regulating schools, academics and policy makers). Due to the current circumstances, these may be virtual. The aim of these workshops is to communicate results of the past two years of research conducted as part of the EIT Food School Network project and involve stakeholders in co-creation of activities and ideas going forward.

EIT Food TrustTracker®

EIT Food TrustTracker®

Research has shown that consumers do not understand or trust in the food industry. This is thought to be driven by the gap between what consumers want and what the food industry provides.

FoodUnfolded®

FoodUnfolded®

FoodUnfolded® is an online platform designed to familiarise the public with food technology, building understanding through relevant topics like health, safety and sustainability.

Related articles

EIT Food hosts Sustainable Seafood Panel Food Production

EIT Food hosts Sustainable Seafood Panel

22 January 2021

EIT Food hosts sustainable seafood panel at the Sustainable Foods Conference to support innovations in aquaculture.

What is the role of the Farm to Fork Strategy in achieving zero emissions? Food Loss & Waste

What is the role of the Farm to Fork Strategy in achieving zero emissions?

21 September 2020

As part of the European Green Deal, the Farm to Fork Strategy sets out a vision to change the way Europeans value food sustainability and to position Europe as....