Food as medicine Healthier Lives Through Food

Thought provoking impulse, with guided debate around key topics involving our EIT Food partners

Discover how leveraging microbiomes can bring innovative solutions for a healthier planet and more resilient food systems. Learn how integrating microbiomes boosts agricultural productivity, reduces water usage, and minimises reliance on antibiotics in animals. Explore their role in food fermentation, enhancing flavours, and supporting the shift to plant-based proteins. Understand the microbiome's impact on human health, disease prevention, and converting food waste into valuable new ingredients. Join us to embrace these innovative, sustainable solutions!

Have you ever wondered how the food we eat can shape our journey through the years?Join industry leaders, top scientists, universities, and innovative startups for insightful discussions and actionable solutions. Discover how you can be part of the opportunity to be at the forefront of healthy aging innovation!

Join us as we highlight the significance of measuring consumer trust, consumer's openness to adopting innovations, preferences for dietary adjustments, and barriers hindering healthier, sustainable diets. Through studies such as the Consumer Observatory TrustTracker, we will show how trust in the food system shapes dietary choices.

Amidst a landscape of misinformation and greenwashing, making informed decisions is crucial. Join us to explore the concept of the "Critical Consumer," empowering individuals to discern amidst noise. Using Ultra-Processed Foods (UPFs) as a case study, we will dissect the impact of fake news, lobbying, and algorithmic content curation on consumer trust and decision-making. Discover strategies to navigate this complex information era and empower the consumer as a savvy decision-maker.

Join us to uncover groundbreaking innovations and sustainable practices revolutionizing Europe's agrifood sector. Learn about collaborative efforts and advanced technologies driving environmental sustainability, food security, and economic resilience, aligning with EIT Food's mission to cultivate a healthier and more sustainable food system.

In this session, we explore the transformative potential of artificial intelligence (AI) in personalized nutrition, aligning with the broader theme of "Healthier Lives Through Food,  Food as Medicine."