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Healthier Lives Through Food

We will make a material difference to quality of life by enabling more consumers to have better choices through access to affordable, healthier food products and actionable information.

Nutritious, diverse food choices can benefit people and planet.

Yet healthy food choices are not accessible to all consumers, nor viable for industry at scale due to affordability, lack of awareness and profitability.

Working as a community, EIT Food aims to increase the uptake of balanced, sustainable and healthy diets.
We raise awareness about the relationship between nutrition and health. We provide support for innovative solutions for affordable products. And we offer policy interventions that prioritise soil health, nutrition and food education.

EIT Food's Healthier Lives Through Food mission framework is based on three targets where the EIT Food community can have the most impact, and in the areas of greatest need. These are:

  • Improving product choice and supply for a balanced diet for people and planet
  • Diversifying protein choices for food products
  • Optimising the nutrient density of food.

This is reflected in our community building and advocacy activities and underpins the design of our funding and partnership opportunities.

Healthier Lives Through Food insight report

EIT Food has published a Healthier Lives Through Food Insight report, co-designed and authored by a community of experts and organisations committed to driving change in this Mission area.

This report describes the agrifood systems change we all need to see to improve health outcomes from our diets. The transformation needed is more action than any one organisation is capable of by itself.

Deep dive into our research on creating healthier lives, and the actions we recommend

Real progress to prevent diet-related non-communicable diseases (NCDs) needs radical food systems transformation so that nutritious, safe, affordable, and sustainable diets are available to all people. This also needs to be associated with the importance of exercise.

Addressing diet-related NCDs can only be achieved through dietary behaviour change, which requires a variety of stakeholders working hand in hand to set priorities for NCDs to be tackled and action points to be addressed.

Above all it requires the engagement of all populations, including disadvantaged groups who may lack the financial resources, time and/or knowledge to make major lifestyle changes.

Key findings

NCDs to prioritise

Have an idea that will improve the food system?

Want to get involved with our community? We regularly bring people together to help us all reach for our shared goals – and we’ve launched a competitive, open Impact Funding Framework to promote and fund ambitious, long-term collaboration that will lead to food systems change to benefit us all.

project Impact Funding Framework (IFF)
Bump by Mimica is a tactile time/temperature-sensitive label for food packs, that effectively extends the life of fresh food and reduces food waste. This project will bring Bump Tag to high-value and high carbon footprint fresh proteins,…

INSTORELAB

2024 > 2025
project Impact Funding Framework (IFF)
INSTORELAB is a project aimed at developing a tool and methodology that provides valid data on consumers' in-store behavior from real physical stores.
blog
Partners Connect in Munich on March 25-26, 2025, united EIT Food partners from various regions to focus on Advanced Agri-Food Biotechnology and Regenerative Agriculture. Key highlights included speeches from EIT Food Chief Partnership…
Podcast #159

The Big Takeaway Season 6

In the season 6 finale of the Food Fight podcast, we revisit the most inspiring, thought-provoking, and urgent themes shaping our food…

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project Impact Funding Framework (IFF)
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blog
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report
An EIT Food Consumer Observatory study on European consumer perceptions towards upcycled food products.
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regional blog
EIT Food attended BIOKET 2025 as a gold sponsor of the event. Taking a deeper dive into the world of biotechnology and the role it has within our food system, EIT Food was part of informative panels, knowledgeable workshops, an engaging…

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project Impact Funding Framework (IFF)
SuScan makes sustainable food choices effortless by integrating sustainability labelling into a user-friendly mobile app. By enhancing transparency and educating consumers on eco-friendly and healthy food options, we bridge the gap between…
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project Impact Funding Framework (IFF)
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