Eco-labelling
Whitepaper: will consumers accept a universal eco-label with open arms?
26 Mar 2024
From our research, it’s clear that there is widespread support for an independent, universal, and evidence-based logo for sustainable food products and for the responsibility for validating green claims to be in the hands of an independent party. It is likely the best way to combat the deluge of eco-labels, stop greenwashing and empower consumers to make informed choices about their real impact on the environment.
More reports
Trust Report 2026: Who do consumers believe?
September 28, 2026
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The fourth issue Trust Report 2026: Who do consumers believe? explores how confident Europeans feel about their food choices, what they believe they know about healthy and sustainable diets, how well they feel able to distinguish reliable…
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The third issue of the EIT Food Consumer Observatory's Trust Report 2026:Trust in innovation: Between familiarity and fear explores how trust, familiarity and cultural perceptions shape European consumers’ openness to new food technologies.
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The EIT Food Consumer Observatory’s Making Agriculture Matter report explores how resilient and regenerative agriculture products can be positioned in ways that consumers understand, value and trust.