UNIVERSITY OF READING
UNIVERSITY OF READING

The University of Reading is among the UK’s top universities, with a world-class reputation for the quality of our teaching, research and links to business, and a proud history of innovation and social influence that stretches back over 125 years. The University of Reading is ranked #1 in the UK and #12 in the world for agriculture and food, based on quality of research, teaching and impact.

UNIVERSITY OF READING

UNIVERSITY OF READING

University of Reading, Whiteknights, Reading, Berkshire, RG6 6UR, United Kingdom

CLC: North-West

Country: United Kingdom

http://www.reading.ac.uk

Contact

Kate Green k.m.green@reading.ac.uk
+44 (0)118 378 8489

Partner in the following EIT Food projects

UNIVERSITY OF READING
Innovation

Dairy products with reduced saturated fatty acids

Saturated fat intake in most EU states still exceed the guidelines for reducing cardiovascular disease risk

UNIVERSITY OF READING
Innovation

NMR-based MetabolomIcs foR orgAniC miLk authEntication (NMR-MIRACLE)

This project will develop an analytical service to authenticate organic milk and enhance transparency throughout the dairy supply chain

UNIVERSITY OF READING

Trust in Our Food: Understanding Food Supply System

This MOOC explored the challenges and responsibilities of different people in the food system, including the role of the consumer

UNIVERSITY OF READING
Public Engagement

‘SEE & EAT’: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets

Parents know children should eat 5 portions of fruit and veg a day, but children often fall far short of meeting this target

UNIVERSITY OF READING
Public Engagement

TrustTracker®

Food system complexity, food integrity, an increasing need for sustainability and environmental considerations, and consumer demand for clarity in relation to food health and nutrition, are driving a need for greater transparency and trust across the food industry

UNIVERSITY OF READING
Education

How is Food Made? Understanding Processed Food

Building on the ideas explored in the current EIT MOOC, “Trust in the Food we Eat” the aim of this course is to continue to empower and engage citizens, by increasing their knowledge of how processed foods are made

UNIVERSITY OF READING
Education

Exploring Controversies in Food Production

The MOOC ‘Engaging with Controversies in the Food System’ will be developed and led by the University of Reading (UoR), working with researchers at the University of Turin (UNITO), the educational team at the European Food Information Council (EUFIC) and a Rising Food Star to be identified

UNIVERSITY OF READING

Superfoods: Myths and Truths

What is a 'superfood'? What foods are 'superfoods'? What effect do they have on the body and society? Find out with this course

UNIVERSITY OF READING
Innovation

O-Live: Smart targeting of personalised food advice

The food that consumers buy and eat is influenced by a complex interaction of cognitive, sensory, economic, and health factors that lead to gaps between their intentions and behaviour

UNIVERSITY OF READING
Public Engagement

EIT Food TrustTracker®

Research has shown that consumers do not understand or trust in the food industry

UNIVERSITY OF READING
Innovation

Dairy products with reduced saturated fatty acids

Saturated fat intake in most EU member states continues to exceed the dietary guidelines for reducing cardiovascular disease risk

UNIVERSITY OF READING
Innovation

Seaweed supplementation to mitigate methane (CH4) emissions by cattle (SeaCH4NGE)

SeaCH4NGE aims to reduce methane (CH4) emission from cattle and increase product quality

UNIVERSITY OF READING
Public Engagement

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims

The aim of this project is to develop a ‘prosumerist’ digital toolkit– informed by research in linguistics, information design, nutritional science and behavioural economics—to gather information that will help manufacturers and marketers communicate more effectively about the health benefits of food and help consumers make more informed choices

UNIVERSITY OF READING
Public Engagement

Games of Foods

Games of Food is increasing public awareness around balanced nutrition and a healthy lifestyle through the use of Escape games

UNIVERSITY OF READING
Innovation

Our Nutritious Protein

Consumer desire for protein-rich foods and beverages is driving growth and innovation in protein ingredients

UNIVERSITY OF READING
Public Engagement

Influencer marketing for EIT Food: the EIT Food Ambassadors Programme

Launching more sustainable products or technologies does not necessarily create new consumer eating habits

UNIVERSITY OF READING
Public Engagement

Influencer marketing for EIT Food: the EIT Food Ambassadors Programme

Launching a new sustainable product doesn’t necessarily create new consumer eating habits

UNIVERSITY OF READING
Innovation

Quality Information Services and Dietary Advice for Personalized Nutrition in Europe

The Activity aims to deliver a digital platform as a supporting basis for creating and delivering personalised nutrition services in Europe based on a non-profit organisation with membership fees and payable query services to cover its operational costs

UNIVERSITY OF READING
Innovation

Interplay between different wheat cultivars and novel biostimulants

Improving European farmers' competitiveness through technology transfer and innovation integration is essential to address future challenges in the sector

UNIVERSITY OF READING
Education

Explore How Farmers Produce Food Sustainably

Sustainably producing sufficient, high quality, safe and nutritious food is a major challenge for the EU and globally

UNIVERSITY OF READING
Innovation

SureChoc: Sugar reduced chocolate and chocolate chip cookies to meet consumer sensory, naturalness and cost expectation

Sugar reduction in foods remains challenging; it is not only the sweetness of sugar but also physiochemical properties and cost that have to be matched

UNIVERSITY OF READING
Innovation

Interplay between different wheat cultivars and novel bio stimulants to increase quality and yield in different agroclimatic conditions

Improving European farmers´ competitiveness through technology transfer and innovation integration is essential to address future challenges in the sector

UNIVERSITY OF READING
Public Engagement

Don’t be a food waster

The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with the ultimate goal of reducing food waste at all levels in the food system

UNIVERSITY OF READING
Innovation

Health SnaP

The purpose of this activity is to support healthy eating by developing a new food manufacturing technology and B2C business concept for at-site customised production of healthy snacks

UNIVERSITY OF READING
Education

Innovative Food Systems Teaching and Learning (IFSTAL) Europe Programme

Increasingly, in order to solve complex, food-related problems, there is a need for multidisciplinary, collaborative approaches that simultaneously target different parts of the food system

UNIVERSITY OF READING
Public Engagement

The EIT Food School Network: Integrating solutions to improve eating habits and reduce food wastage

This EIT Food Schools Network is linking EIT Food to existing national school programmes across Europe and developing a portfolio of approaches within educational settings which could be used to improve children’s relationships with food

UNIVERSITY OF READING
Education

Educating for Technology Take-off

New technologies and innovations offer significant opportunities to farm businesses to improve the efficiency and effectiveness of operations, enhance yields and outputs, as well as reducing environmental impacts

UNIVERSITY OF READING
Innovation

Quality Information Services and Dietary Advice for Personalized Nutrition in Europe

To further develop and test a digital platform as a supporting basis for creating and delivering personalised nutrition (PN) services in Europe via a non-profit organisation with payable services/memberships to cover operational costs

UNIVERSITY OF READING
Innovation

inPaper: Innovative paper-based packaging technology and pack styles for food products

Packaging needs to become more sustainable! China is restricting plastic waste imports

UNIVERSITY OF READING
Innovation

Constituent sensing of small grains

Knowledge of the food constituents (e

UNIVERSITY OF READING
Innovation

SuReBiC: Sugar reduced biscuits and cakes that meet consumer sensory, naturalness and cost expectations

Reducing sugar consumption is essential for health but a huge challenge for the food industry

UNIVERSITY OF READING
Education

An Introduction to Food Systems: Scientific, Technical and Socioeconomic Principles to Facilitate the Creation of Food Value Networks

The food sector is undergoing dramatic changes fostered by global challenges such as growing competition for resources, a rise of the global population, and changes in demographics and consumer behavior

UNIVERSITY OF READING
Public Engagement

Games of Food

The Games of Food project seeks to increase knowledge, awareness, and behaviour of balanced nutrition and a healthy lifestyle through the design and application of escape games

UNIVERSITY OF READING
Education

How to effectively change food habits: innovative techniques and personalized nutrition approaches

Our project targets professionals in the health and fitness sectors that routinely deliver interventions to change the eating habits of their clients

UNIVERSITY OF READING
Public Engagement

MyFoodPortal

MyFoodPortal is an upcoming online platform designed to familiarise the public with food technology, building understanding through relevant topics like health, safety and sustainability

UNIVERSITY OF READING
Education

Focus on Farmers

Agricultural technologies and innovations offer significant opportunities to improve the efficiency and effectiveness of farm businesses, through optimised yields, reduced environmental impact and increased profitability

UNIVERSITY OF READING
Education

Alternative Proteins as Food Ingredients

This SPOC explored new protein sources, and how they can be used in new products

UNIVERSITY OF READING
Education

Circular Food Generator Track

Food Generator Track is a competition which challenges Master or PhD students of 3 Universities  to develop new, innovative solutions for and from food losses of production facilities and retail activities

UNIVERSITY OF READING
Education

Food System Master of Science Programme

Develop in-depth knowledge about food systems through studying consecutively at three distinct European academic institutions and use your knowledge to drive the future transformation of the food system

UNIVERSITY OF READING
Education

Professional Development Framework

EIT Food’s Professional Development Framework aims to provide a key resource for the food sector by creating an integrated approach to develop a skilled, innovative workforce

UNIVERSITY OF READING
Education

Food System Master of Science Programme 2018

In 2018, EIT Food will begin the initial phase of the development of EIT Food's flagship Food System Master Program, an integrated graduate degree program organized by 10 academic institutions and industrial partners from across EIT Foods pan-European partner network to prepare students to drive a future transformation of the food system and increase the competitiveness of their future employing companies

UNIVERSITY OF READING
Innovation

EIT Food Digital Marketplace for Side Streams

A substantial part of the food industry's produce ends up as waste

UNIVERSITY OF READING
Education

IValueFood

IValueFood (3 year project) will enhance consumer health and support the European Agri-food economy by improving future generations’ knowledge of, and engagement with, food

UNIVERSITY OF READING
Entrepreneurship

EIT Food Accelerator Network

Once you have applied for FAN, you will go through a rigorous selection process where you will be judged by a series of experts including successful entrepreneurs, investors and experts from the agriculture and food industries

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