With the Tastewise solution, food and beverage brands, restaurants, and hospitality groups are equipped to create data-driven product development and marketing innovation. Tastewise brings the power of data to the art of food and beverage intelligence. Our AI technology analyses billions of food data points -from social media, menus, recipes and more - to provide real-time insights into consumer motivations.
Competences & Capabilities
- Data-driven approach to understand the motivations within consumer decisions.
- Data-informed innovation. With current data on consumer tastes readily available, companies are able to develop laser-focused marketing strategies to capture relevant audience segments. Product development teams are set to explore the market to identify possible white spaces, or validate existing product and marketing ideas with the most current information on consumer trends.