With the Tastewise solution, food and beverage brands, restaurants, and hospitality groups are equipped to create data-driven product development and marketing innovation. Tastewise brings the power of data to the art of food and beverage intelligence. Our AI technology analyzes billions of food data points - from social media, menus, recipes and more - to provide real-time insights into consumer motivations.
Tastewise’s technology uses a data-driven approach to understand the motivations within consumer decisions. Eighty-five percent of new food and beverage concepts fail because of outdated and problematic data sources; in a world where half of consumer spending is now outside of the retail space, traditional analytic strategies like surveys and focus groups are inadequate. Understanding the motivations that lie behind trending ingredients, dishes, concepts, functions, and recipes allow companies to better provide relevant solutions to consumer needs.
Tastewise offers users a range of opportunities for data-informed innovation. With current data on consumer tastes readily available, companies are able to develop laserfocused marketing strategies to capture relevant audience segments. Product development teams are set to explore the market to identify possible white spaces, or validate existing product and marketing ideas with the most current information on consumer trends.