The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.

Redefine Meat
Redefine Meat


Redefine Meat's mission is to make the perfect steak without the need for animals. Instead of cows, the company utilizes plant-based ingredients, proprietary meat-modelling and industrial-scale 3D food printers. Targeting meat distributors, restaurants and retailers, Redefine Meat has developed patent-pending technology that replicates the texture, flavour, and eating experience of beef.

Competences & Capabilities

Alternative meat options currently available can only compete with the lower end of the comparable animal-meat products – in terms of cost, quality and range. We set a new level of innovation in the meat alternatives category with a breakthrough that will appeal to the palate of not only vegetarians and flexitarians, but also meat lovers.

Redefine Meat

Prof. Hillel ve-Khanan Oppenheimer St 10, Rehovot, 7670110, Israel


Eshchar Ben-Shitrit, CEO & Co-Founder