We want to engage all European citizens and turn them into enthusiastic change agents in the food system through multiple initiatives, such as consumer-led innovation campaigns and co-creation activities that connect consumers with the agrifood value chain to work together towards a real transformation of the agrifood system.
- RIS Consumer Engagement Labs: pre-competitive, co-creation sessions carried out by a similar group of consumers in a joint, physical place and limited in time. They focus on the development of new product concepts. The Lab methodology is developed jointly by industrial and academic experts, and activities are pre-competitive in nature, i.e. multiple companies could be inspired by insights into consumer preferences. In 2019, these Labs will be organised in Poland, Lithuania, Portugal and Spain, engaging senior consumers. The Labs are implemented with local consortia of scientific organisations, food retailers, food producers, start-ups and non-governmental organisations from the targeted countries, empowered to introduce to market new products resulting from the co-creation process.
For whom: elderly consumers from Lithuania, Poland, Portugal and Spain working with local scientific organisations, companies and non-governmental organisations.
Contact: Krzysztof Klincewicz firstname.lastname@example.org
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