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Smart Tags for Improving Consumer Interaction in Food Value Chain

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. 

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. It screens and evaluates the suitability of different technologies available in the market and aims to understand the needs and expectations of consumers towards how and where interactivity is valued. Our outcome will increase the trust and knowledge of the food value chain for consumers and provides new experiences of interactivity with the food industry.

For the food industry, we are able to share knowledge about how to create added value for the consumers and when, where and how the consumers are willing to utilize the data available with existing technology. New value-added services will be co-created with consumers and other stakeholders. Selected service concepts will be pre-piloted during the pilot; suitable Smart Tags will be printed for each concept and the use of tags will be evaluated.  The project will communicate to a wide audience about the technological possibilities to increase transparency in food industry, and to increase public interest, and consumer involvement and trust.

Smart Tags Flyer (PDF)

 

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News

Latest news from the Smart Tags project.

State-of-the-art Technologies in Intelligent Packaging

Due to the increasing demand towards sustainable productions that calls for ensuring the safety and quality of food and reducing incident risks and environmental impact, contemporary food business organisations have begun to focus on the possibilities to expand the shelf life of perishable food products by reducing the demand for additives and preservatives, and at the same time considering changes in quality.

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Smart Tags pre-pilots for monitoring food product conditions

EIT Food Smart Tags communication project has progressed into pre-piloting phase with three technical pilots. VTT is in charge of preparing physical smart tags, and all the partners will participate in smart tag evaluation – specifically project’s industrial partners. The three pre-piloting cases focus on monitoring environmental conditions combined with mobile phone based reading. Finnish version

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Barriers Towards Intelligent Packaging Technologies

Many research articles have identified a great number of commercially available intelligent packaging technologies that are inexpensive.

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Understanding Communication Strategies for a New Sugar Replacement Product

DouxMatok, a partner in the Smart Tags project, has developed a new sugar reduction solution, Incredo™.

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Smart Tags and Consumer Needs

The Smart Tags project has placed considerable efforts into exploring consumer needs and expectations when it comes to implementing Smart Tags solutions in food value chains. The project has facilitated focus groups, interviews and surveys to get better understanding of what consumers consider added value enabled by Smart Tags.

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Concepts developed for using Smart Tags on food packaging

The Smart Tags EIT food project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. During the project, one of the main challenges has been the development of these novel service concepts

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How Fresh is Really your Prepacked Fish?

The SmartTags project has placed considerable efforts into exploring consumer needs and expectations when it comes to implementing Smart Tags solutions in food value chains. The project has been getting better understanding of what consumers consider added value enabled by Smart Tags. To be able to do this, we must put ourselves in scenarios that might be familiar with the consumer.

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The EIT food project Smart Tags – Coordinators review at project end

The Smart Tags EIT food project is a one-year communication project that is about to finish in few days. The project was set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. Now at the end of the project the coordinator, Kaisa Vehmas from VTT in Finland, looks in the rear-view mirror to give a constructive overview of the project’s progress and its successes, as well as challenges.

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Legacy of the EIT Food project Smart Tags

The EIT Food communication project Smart Tags came recently to an end. This was a one-year project that had the objective study and communicate the applicability of Smart Tags as means to increase consumer trust towards food products.

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