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Trust Tracker

Trust Tracker

Low levels of consumer trust in the food industry are thought to be driven by the gap between what consumers want and what the food industry provides. 

The Trust Tracker(R) is a scientifically-grounded large-scale tool to attempt to measure this trust and marks an important first step in building consumer trust in the food sector.

Project team

Anna Macready
Institution

University of Reading

Contact details

a.l.macready@reading.ac.uk

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