The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series

The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series

In 2019, EIT Food Partners are debuting ‘Future Kitchen’, an exciting new virtual reality, video and animation series on FoodUnfolded.

Incorporating smart kitchen devices developed by our very own RisingFoodStars, the Future Kitchen series provides an immersive experience keeping you up-to-date on everything you need to know about food, including sustainability, the journey from ‘farm-to-fork’, eating healthy and cooking, and innovation in the food sector. 

Videos are published on FoodUnfolded. FoodUnfolded is a global, digital platform that creates and shares original content on the latest food and agricultural innovations.

The video series shows how technology in Europe is integrated into people’s daily life and in the food industry, how technology helps to solve problems and how it is transforming the way food is produced along the chain. 

The Virtual Reality experiences do not only allow the spectator to have a 360-degree view, they also give the feeling of being physically part of the story. Finding yourself surrounded by tomatoes or in a boat in Iceland fishing cod is an opportunity to discover the origin of food. 
What we are trying to do is to explore the potential of virtual reality to connect people with food tech more effectively”, said Dr. Holly T. Kristinsson, Consultant for Innovation and Market Analysis at Matis, and Coordinator of the Future Kitchen project. “With consumer trust in the food system at an all-time low, we need to step up, reconnect with people and inspire them.”

3D Printed Seafood | Look Inside (360 Video)

Iceland Tomato Farm | Look Inside (360 Video)

Forging ahead
The series will expand in scope, involving significantly more technologies. Not only will we be highlighting future kitchen devices and food origins, but robotics, metabolomics, personalized nutrition, macro and microalgae processing, and novel food processing including how alternative proteins and foods are made.

Partners

The following partners are involved in the project

DOEHLER
EUFIC
FLATEV
MATIS
NATURAL MACHINES
UNIVERSIDAD AUTÓNOMA DE MADRID
UNIVERSITY OF CAMBRIDGE

Project team

Holly Kristinsson (Petty)
Institution

Matis

Contact details

holly@matis.is

Related projects

Games of Food
Public Engagement

Games of Food

Escape games provide an opportunity to share educational messages in an enjoyable way. In such games, groups of 3 to 8 players are locked in a room while they search for clues...

FoodUnfolded®
Public Engagement

FoodUnfolded®

The platform aims to engage with citizens through entertaining and educational content, and by connecting citizens with food experts from both academia and industry to accurately clarify misperceptions or questions....

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims
Public Engagement

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims

Consumers often neither understand nor trust health claims on food packages, and so are not able to use them to make informed personal nutrition choices. One reason for this is...

Related articles

EIT Food Awareness Day in Hungary Consumer Behaviour

EIT Food Awareness Day in Hungary

20 November 2019

Campden BRI Hungary Ltd. (EIT Food HUB in Hungary) organized on 11th September 2019 EIT Awareness Day.

Sustainably feeding the world in 2050: Are efficiency and equity the answer? Health & Nutrition

Sustainably feeding the world in 2050: Are efficiency and equity the answer?

20 August 2019

Feeding the world in 2050 will be challenging. With increasing numbers of mouths to feed, overstretched land resources and the threats to our food system posed by climate change; could efficiency....