The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
‘SEE & EAT’: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets 2020

‘SEE & EAT’: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets 2020

Healthy eating in childhood tracks into adulthood, so promoting dietary variety should begin early. 

Children’s food preferences depend on food familiarity and liking, and research shows that visually familiarizing children with foods before they taste them (e.g. by looking at picture books) increases their willingness to taste, liking and intake of targeted foods. Year 1 activity will provide downloadable resources to support parents in familiarizing preschoolers with vegetables (e.g. interactive e-books, parent guidance) via the Food Unfolded portal. In Year 2, we will widen the dissemination of these resources by:

  1. translating 'See & Eat’ e-books into further languages & involving new partners in disseminating guidance in additional countries;
  2. creating new versions of the supporting app to broaden access to families in additional countries ;
  3. involving education and health professionals in public engagement activities such as workshops and training sessions on how to use See & Eat resources; and
  4. exploring opportunities to disseminate books or other products through food retailers, such as alongside point of sale of healthy foods.

Partners

The following partners are involved in the project

UNIVERSITY OF READING
EUFIC
UNIVERSITY OF TORINO
Colruyt Group
UNIVERSITY OF HELSINKI
UNIVERSITY OF WARSAW

Project Lead

Carmel Houston-Price
Institution

University of Reading

Contact details

c.houston-price@reading.ac.uk

Related projects

Smart Tags for Improving Consumer Interaction in Food Value Chain
Innovation

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product,...

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims
Public Engagement

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims

Consumers often neither understand nor trust health claims on food packages, and so are not able to use them to make informed personal nutrition choices. One reason for this is...

EIT FoodScienceClass
Public Engagement

EIT FoodScienceClass

This is a collaborative multidisciplinary research project that will be centered around student led research into the origins of their commonly consumed industrialized food items (e.g., breakfast cereals, yogurts,...

Related articles

Success story: Loewi Consumer Behaviour

Success story: Loewi

14 July 2020

There is a current trend of emerging diets and supplements which claim to give everyone the best results. During a worldwide pandemic, we are even more overwhelmed with information about....

EIT FAN Stories: Wisefood Entrepreneurship

EIT FAN Stories: Wisefood

27 May 2020

Nowadays, we see many businesses such as restaurants, hotels and bars using paper, metal and glass straws in the fight against plastic pollution. One of the fastest growing companies in....