The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Integrating Precision Farming in Computer Game

Integrating Precision Farming in Computer Game

Precision agriculture has a high potential to improve farming practices leading to increased technical efficiency, better use of inputs, and therefore diminished environmental footprint. 

In spite of these benefits, its adoption by farmers remains low. The co-creation of a new precision farming module for a farming simulator game is a novel and innovative way to communicate on the multiple benefits of precision farming, to reach a wider audience of potentially interested farmers, agricultural students and other interested stakeholders, and to encourage adoption of selected precision farming techniques.

Partners

The following partners are involved in the project

JOHN DEERE
UNIVERSITY OF READING
UNIVERSITY OF HOHENHEIM
Grupo AN S.Coop

Project Lead

Thomas Engel
Institution

John Deere

Contact details

engelthomas@johndeere.com

Related projects

Influencer marketing for EIT Food: the EIT Food Ambassadors Programme
Public Engagement

Influencer marketing for EIT Food: the EIT Food Ambassadors Programme

Launching a new sustainable product doesn’t necessarily create new consumer eating habits. So, how do we encourage uptake of new products, technologies or ideas? In an era where...

Smart Tags for Improving Consumer Interaction in Food Value Chain
Innovation

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product,...

The EIT Food School Network: Integrating solutions to improve eating habits and reduce food wastage 2020
Public Engagement

The EIT Food School Network: Integrating solutions to improve eating habits and reduce food wastage 2020

The EIT Food School Network is a collaboration working towards improving dietary choices and reducing food wastage in preschool, primary school and secondary school pupils by bringing together industry,...

Related articles

EIT Food will reward SMEs and start-ups that work in the value chain of the olive sector in Europe Entrepreneurship

EIT Food will reward SMEs and start-ups that work in the value chain of the olive sector in Europe

04 June 2020

This European prize, worth 4,000 euros, has been included in the Juan Ramón Guillén Foundation Awards. The deadline for candidate submissions is the 15th of September 2020.

How can we improve the future of food together? Consumer Behaviour

How can we improve the future of food together?

19 June 2020

How do we transform Europe’s food system to improve the future of food? This was the key question discussed at EIT Food’s....