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Influencer marketing for EIT Food: the EIT Food Ambassadors Programme 2020

Influencer marketing for EIT Food: the EIT Food Ambassadors Programme 2020

Launching more sustainable products or technologies does not necessarily create new consumer eating habits. 

How do we get consumers to use an app to avoid food waste, try 3D food printing or eat a new healthy insect-snack? How can we evoke a real 'cultural shift' in behaviour? To create real impact EIF Food needs support from a network of EIT Food Ambassadors.

EIT Food Ambassadors are influencers and trendsetters who can raise actual awareness and have a sway over consumers in their network. With a bottom-up approach this continuation of an EIT project running since 2018 aims to:

  1. continuously map European influencers which align with EIT Food consortium structures/goals;
  2. grow and strengthen EIT’s network of food ambassadors/influencers across regions and the value chain;
  3. continue to identify and implement the most effective ways to engage the ambassadors to reach consumers (e.g. motivational drivers, incentives to engage, keep the momentum to build impact);
  4. hold flagship events to engage influencers to commit to promoting EIT Food purpose and goals by becoming long term EIT Food Ambassadors.

Partners

The following partners are involved in the project

RETHINK RESOURCE
FOODPAIRING
DOEHLER
UNIVERSITY OF READING

Project team

Davide Carrino
Institution

Eufic

Contact details

davide.carrino@eufic.org

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