The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Smart Tags for Improving Consumer Interaction in Food Value Chain

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. 

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. It screens and evaluates the suitability of different technologies available in the market and aims to understand the needs and expectations of consumers towards how and where interactivity is valued. Our outcome will increase the trust and knowledge of the food value chain for consumers and provides new experiences of interactivity with the food industry.

For the food industry, we are able to share knowledge about how to create added value for the consumers and when, where and how the consumers are willing to utilize the data available with existing technology. New value-added services will be co-created with consumers and other stakeholders. Selected service concepts will be pre-piloted during the pilot; suitable Smart Tags will be printed for each concept and the use of tags will be evaluated.  The project will communicate to a wide audience about the technological possibilities to increase transparency in food industry, and to increase public interest, and consumer involvement and trust.

 

Partners

The following partners are involved in the project

VTT
UNIVERSITY OF READING
KU LEUVEN
UNIVERSITY OF WARSAW
AZTI
MATIS
DOUXMATOK
MASPEX

Project Lead

Kaisa Vehmas
Institution

VTT

Contact details

kaisa.vehmas@vtt.fi

Related projects

REIMS-based analysis platform for improved traceability and consumer purchase intention of high-end food products
Innovation

REIMS-based analysis platform for improved traceability and consumer purchase intention of high-end food products

In the last decades, a number of food crises, have threatened consumer confidence in the food industry, driving food business operators to go beyond mandatory traceability requirements and develop systems...

C-SNIPER: Campylobacter-Specific Nullification via Innovative Phage-mediated Enteropathogen Reduction
Innovation

C-SNIPER: Campylobacter-Specific Nullification via Innovative Phage-mediated Enteropathogen Reduction

Consumption of poultry, especially chicken meat, is considered the most common route for human infection. Colonization of broiler chickens at farm level leads to transmission of Campylobacter along the production...

GLAD - Green Last Mile Delivery: a more sustainable way for food home delivery tailored to consumer needs
Innovation

GLAD - Green Last Mile Delivery: a more sustainable way for food home delivery tailored to consumer needs

The objective of the GLAD activity (Green last mile delivery) is to develop both a strategy and a platform that helps making the last mile in food e-commerce at the...

Related articles

EIT Food Awareness Day in Hungary Consumer Behaviour

EIT Food Awareness Day in Hungary

20 November 2019

Campden BRI Hungary Ltd. (EIT Food HUB in Hungary) organized on 11th September 2019 EIT Awareness Day.

How can we improve the future of food together? Consumer Behaviour

How can we improve the future of food together?

19 June 2020

How do we transform Europe’s food system to improve the future of food? This was the key question discussed at EIT Food’s....