The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Influencer marketing for EIT Food: the EIT Food Ambassadors Programme

Influencer marketing for EIT Food: the EIT Food Ambassadors Programme

Launching a new sustainable product doesn’t necessarily create new consumer eating habits. So, how do we encourage uptake of new products, technologies or ideas? In an era where celebrities and social media play an increasingly important role, consumers tend to trust and listen to people they admire rather than traditional impersonal institutions. EIT Food Ambassadors are informed social influencers who are sharing insights into the future of food amongst their network of followers. Ultimately this is increasing consumer trust in the food chain by promoting healthier diets, as well as encouraging discussion about food and innovation. 

Partners

The following partners are involved in the project

DOEHLER
FOODPAIRING
UNIVERSITY OF READING
RETHINK RESOURCE

Project Lead

Davide Carrino
Institution

Eufic

Contact details

davide.carrino@eufic.org

Related projects

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims
Public Engagement

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims

Consumers often neither understand nor trust health claims on food packages, and so are not able to use them to make informed personal nutrition choices. One reason for this is...

Games of Food
Public Engagement

Games of Food

Escape games provide an opportunity to share educational messages in an enjoyable way. In such games, groups of 3 to 8 players are locked in a room while they search for clues...

EIT Food TrustTrackerĀ®
Public Engagement

EIT Food TrustTrackerĀ®

EIT Food TrustTracker® The EIT Food TrustTracker® is an evidenced-based questionnaire which has been developed to measuring consumer trust in the food industry and is an...

Related articles

Results of EIT Food Consumer Engagement Labs selection process, 2020 Consumer Behaviour

Results of EIT Food Consumer Engagement Labs selection process, 2020

13 March 2020

EIT Food has announced that 6 consortia of scientific organisations, companies and startups have been selected for the EIT Food RIS Consumer Engagement Labs activity. Altogether 8 applications were received from Estonia,....

How can we improve the future of food together? Consumer Behaviour

How can we improve the future of food together?

19 June 2020

How do we transform Europe’s food system to improve the future of food? This was the key question discussed at EIT Food’s....