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EIT Food Ambassadors Programme: Influencer marketing for EIT Food

EIT Food Ambassadors Programme: Influencer marketing for EIT Food

FoodAmbassadors is a project that aims to engage food and health Influencers in order to co-create science-based content for their community.

Launching a new sustainable product doesn’t necessarily create new consumer eating habits. So, how do we encourage uptake of new products, technologies, or ideas? In an era where celebrities and social media play an increasingly important role, consumers tend to trust and listen to people they admire rather than traditional impersonal institutions. EIT Food Ambassadors are informed social media Influencers who are sharing insights into the future of food amongst their community. Ultimately this is increasing consumer trust in the food chain by promoting healthier diets, as well as encouraging discussion about food and innovation.

Upcoming events:

EatingtheGap Event in Zürich 
2.-3. October 2020
Rethink Resource

EatingtheGap – Future proof your kitchen
Foodpairing

About FoodAmbassadors

In an era where celebrities and social media play an increasingly important role, consumers tend to trust and listen to people they admire rather than traditional impersonal institutions. Social media Influencers are recognised as trusted peers rather than as businesspeople by their followers.

Many Influencers are aware of the responsibilities that come with the reach of their public platforms and the trust of their followers. The FoodAmbassadors are a selected group of social media Influencers that share EIT Food’s values and want to inform and educate their followers with science-based information.

The project aims to both help the Influencers create valuable evidence-based content for their followers and educate the Influencers themselves about new developments in the food sector.

At the #EatingTheGap events, social media Influencers have the opportunity to engage with actors from all sectors of the food chain, and to learn about innovations for more sustainability.

Another important factor of the project is to learn about the Influencer’s perspective, to gain a better understanding of their needs and engage with them in a more meaningful and impactful way.

Ultimately, the project aims to increase consumer trust in the food chain by promoting healthier diets, as well as encouraging discussion about food and innovation, through the public platforms of different Influencers.

#Eating the Gap

The #EatingTheGap event series brings together stakeholders and Influencers from all parts of the food chain. This includes chefs, innovators, and social media Influencers.

The events aim to address gaps in the current food system, in order to make it more sustainable, and to further engage consumers in the topics of food technology, sustainability and healthy diets.

Thanks to the spread of expertise and nationalities, the Influencers can pass on science-based messages to diverse audiences that might not be reached through the traditional ways of communication.

Upcoming events:

EatingtheGap Event in Zürich 
2.-3. October 2020
Rethink Resource

EatingtheGap – Future proof your kitchen
Foodpairing

Past events

Eating the Gap II

Project Partners

EUFIC DÖHLER FOODPAIRING University of Reading Rethink Resource

Contact us

Davide Carrino
Institution EUFIC

Partners

The following partners are involved in the project

EUFIC
DOEHLER
FOODPAIRING
University of Reading
RETHINK RESOURCE

Project Lead

Davide Carrino
Institution

Eufic

Contact details

davide.carrino@eufic.org

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